About Jordan Burleson - Beacon Blog

Jordan Burleson, Chief Marketing Strategist - Digital Advertising
Chief Marketing Strategist - Digital Advertising

Jordan leads the paid search team at Beacon, helping clients like The Princeton Review and Bassett Furniture achieve positive growth and ROI through their digital marketing programs. In addition to his 10+ years of digital marketing experience in traditional and digital marketing mediums, Jordan holds a certification in Google Analytics. He is also a Google Advertising Certified Professional in search, display, shopping, and video campaigns. A graduate of Appalachian State University, Jordan earned a B.S. in Communication with a specialization in Broadcast and Advertising.

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A Man Wrote Content To Get Clicks...What Google Did Next Will Blow Your Mind

By Jordan Burleson | August 24, 2015

I’m sure by now most of you have seen, clicked, heard about and even hidden clickbait articles from your social feeds, emails and search results. The prevalence of articles that use emotion, sex, animals, quizzes and worst of all, tragedy, to get clicks has prompted search engines and social networks to crack down and even penalize these content providers.

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