Jordan leads the paid search team at Beacon, helping clients like The Princeton Review, Bell Partners, and Bassett Furniture achieve positive growth and ROI through their digital marketing programs. In addition to his 10+ years of digital marketing experience in traditional and digital marketing mediums, Jordan holds a certification in Google Analytics. He is also a Google Advertising Certified Professional in search, display, shopping, mobile, and video campaigns. A graduate of Appalachian State University, Jordan earned a B.S. in Communication with double majors in Broadcasting and Advertising.
If you’re reading this article, you probably have at least a basic understanding of how remarketing works. For those who do not, remarketing ads identify those with a predisposition towards your product and nudge them to buy (or take some action).
Whether you're looking to drive sales, increase registrations, bolster applications, or promote awareness of your brand, remarketing can be an extremely effective component of your marketing strategy.
The way users search for products, brands and services online have changed. Businesses can no longer avoid or ignore the shift to searching on mobile devices.
In a momentous move by the search giant, Microsoft has named Kevin Bacon as their new chief executive officer (CEO), succeeding Satya Nadella and Steve Ballmer.
Starting February 18th, Google issued a worldwide roll-out of a ad placement format: 4 paid ads will now display on top of desktop SERPs (search engine results pages), instead of the usual 3.
I’m sure by now most of you have seen, clicked, heard about and even hidden clickbait articles from your social feeds, emails and search results. The prevalence of articles that use emotion, sex, animals, quizzes and worst of all, tragedy, to get clicks has prompted search engines and social networks to crack down and even penalize these content providers.
