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Good Content and SEO Can Help College Websites During the COVID-19 Crisis

By Beacon News | June 12, 2020

There is nothing normal about education right now. Despite all this uncertainty, colleges and universities still have to plan for providing the best education and value possible to their students. They still have to worry about attracting the next batch of prospective students. Which makes the college website more important than ever. Same as it ever was.


How Has Higher Ed Responded to Challenges Posed by COVID-19?

By Beacon News | April 18, 2020

Let’s not beat around the bush… the last few weeks have been difficult. In March, as the COVID-19 pandemic spread invisibly across the United States, it brought with it a cascading tsunami of unexpected change. Suddenly, everything about public life that we took for granted came to a crashing stop.


One Extra Day... to Update Your PPC Ads

By Beacon News | February 25, 2020

I’ll be honest, we’ve kind of been a little obsessed with Leap Day here at Beacon this past month. If you happened to notice, it featured prominently into our last post. And, here we are, talking about it again.

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