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site identity button in browser

Firefox's Site Identity Button

By Beacon News | February 1, 2020

A client recently asked me why their e-commerce site displayed the message “This site does not provide identifying information” when clicking on or mousing over the “site identity” button in the address bar in Firefox.

Graphs and Charts

Benefits of Upgrading to Universal Analytics

By Beacon News | August 19, 2016

Yes, Google Analytics announced their Universal version way back in 2012. It made sense to hold off on upgrading back then so that many eventual bugs could be worked through. I occasionally come across websites that have yet to upgrade. If your website is still using the Async version, it is time to upgrade to Universal Analytics. Here are some of the benefits that are waiting:

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