Andrea Cole

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Andrea Cole, Vice-President, Digital Marketing & Analytics
Vice-President, Digital Marketing & Analytics

With 13+ years of SEO, Paid Search and Google Analytics experience, Andrea is Beacon’s chief digital strategist and works directly with our Higher Education clients and large commercial accounts. Andrea earned a BA in Communication Studies from the University of NC at Chapel Hill, is certified in Google Analytics and is invited annually to Google’s exclusive GA Summit.

Happy Workers

Google Analytics: Insights That Help Drive Web Design

By Andrea Cole | July 27, 2018

A quick confession. Here at Beacon, we love Google Analytics. We’re data hounds. Whenever possible, we rely on insights gained from data analysis to justify website development decisions. Indeed, a lot of higher ed website redesigns benefit from taking heed of current usage patterns and audience attributes.

beacon laptop

Google Analytics: Understanding Your Audience

By Andrea Cole | July 17, 2018

The competition for students in higher education is fierce. With so many excellent options for undergraduate and graduate studies, colleges and universities spend a considerable amount of time and resources recruiting prospective students.

Heat Maps & Site Search

By Andrea Cole | April 24, 2018

Your website users can tell you a lot about how your site is performing. Of course, they don't necessarily make it easy.

New & Notable in Digital Marketing: December 2015

By Andrea Cole | January 14, 2016

With the holidays past and a fresh, new year upon us let’s reflect on the happenings in digital marketing that were important but may have squeaked by us amidst the hustle and bustle of the holiday season. Here’s your monthly dose of what was new and notable in digital marketing this past December.

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