How to Leverage Your Digital Marketing During COVID-19
March 23, 2019Travel bans are in place. Restaurants are closed for dine-in service. Social distancing is the current collective mantra.
With 13+ years of SEO, Paid Search and Google Analytics experience, Andrea is Beacon’s chief digital strategist and works directly with our Higher Education clients and large commercial accounts. Andrea earned a BA in Communication Studies from the University of NC at Chapel Hill, is certified in Google Analytics and is invited annually to Google’s exclusive GA Summit.
Travel bans are in place. Restaurants are closed for dine-in service. Social distancing is the current collective mantra.
A quick confession. Here at Beacon, we love Google Analytics. We’re data hounds. Whenever possible, we rely on insights gained from data analysis to justify website development decisions. Indeed, a lot of higher ed website redesigns benefit from taking heed of current usage patterns and audience attributes.
The competition for students in higher education is fierce. With so many excellent options for undergraduate and graduate studies, colleges and universities spend a considerable amount of time and resources recruiting prospective students.
Your website users can tell you a lot about how your site is performing. Of course, they don't necessarily make it easy.
Colleges and universities are in a constant state of change. Every year, graduates leaving for the "real world" are replaced on campus by an incoming freshman class.
With the holidays past and a fresh, new year upon us let’s reflect on the happenings in digital marketing that were important but may have squeaked by us amidst the hustle and bustle of the holiday season. Here’s your monthly dose of what was new and notable in digital marketing this past December.