Authors

Executive Team

Mark Dirks

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Mark Dirks

Mark Dirks is the CEO for Beacon Technologies, but claims that Senior Web Business Consultant is more fitting. With a Masters Degree from Kansas State in Information Systems and a BS from Wake Forest in Mathematics/Computer Science, his passion is helping clients get the most out of their website and internet technology. Mark co-founded Beacon after spending a couple of years with RJ Reynolds and 13 years at AT&T. Outside of Beacon, he is an avid racquetball and softball player, while also coaching youth baseball and football.

John Scaramuzzo

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John Scaramuzzo

John Scaramuzzo, COO, is a seasoned technical strategist, innovative engineer, and creative entrepreneur with nearly two decades of distinguished service and experience in platform and server technologies, ecommerce, business consulting, and customer-service management. Before co-founding Beacon, he worked for 12 years at AT&T where he started his career after graduating from the College of Staten Island with a BS in Computer Science/Mathematics. When not working he enjoys spending time with his wife and two daughters. He still plays softball, loves tennis, and coaches for his daughters’ sports teams.

Tracy Dirks

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Tracy Dirks

Tracy Dirks serves as the CIO. Her 20 years of experience earned while serving as a technical manager for Bell Labs and a chief architect for AT&T’s HRIS organization give her the ideal skill set for Beacon Technologies. Her strengths are most engaged when defining and implementing effective processes to support software development, with emphasis on change management and effective project management. Tracy is also uniquely skilled in correlating business needs into technical solutions, given her deep technical and business experience. Her leadership at Beacon drew the spotlight from Triad Business Journal, which named her Business Woman of the Year for 2007. She indulges her sporty side on water and snow skis and by coaching youth basketball and cheerleading.

Digital Marketing Team

Andrea Cole

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Andrea Cole

Andrea Cole is Beacon’s Director of Digital Marketing and not only provides strategic consultation for Beacon’s top clients, but also drives the overarching strategy across the organization, including tools, processes and direction for SEO, PPC, Social, Email and Analytics. She joined the team in 2010 as an SEO/Analytics expert. Andrea is also the author of The SEOptimist blog which provides useful tips and informative articles on SEO, PPC and Web Marketing. Andrea brings a wealth of knowledge and experience to our top level clients.

Connect with Andrea on Google+

Jordan Burleson

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Jordan Burleson

Jordan is a Digital Marketing Strategist at Beacon. He has a B.S. in in Communication (Broadcasting & Advertising) from Appalachian State University. Jordan specializes in search engine optimization strategies, social media marketing and analytics to help businesses drive more online traffic. When out of the office, you can find Jordan running, cycling or scaling a mountain. Along with trolling the internet for the next big thing, he is an avid movie viewer and bibliophile.

Connect with Jordan on Google+

Gus Kroustalis

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Gus Kroustalis

Gus has an MBA from Elon University and brings seven years of experience in sales and marketing analytics to the Beacon team. He is the lead Google Analytics Strategist, which includes implementation and setup of GA for clients as well as management of Beacon’s GAFUSION product. Outside of his work at Beacon, Gus has been cooking at the Winston-Salem Greek Festival for over a decade, coaches high school basketball, and still believes that the best movies were filmed in the 80s.

Connect with Gus on Google+.

Ashley Agee

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Ashley Agee

Ashley has a BS in Business with a concentration in Marketing from UNCG. She considers herself a marketing maniac during the day and marvelous mom at night. When not working she enjoys spending time with her family and training horses.

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Richard Rossi

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Richard Rossi

Rich Rossi comes to Beacon as an SEO Specialist. A graduate of Syracuse University, Rich spent several years as a children’s book illustrator and website designer before discovering an affinity for link building and SEO.

Connect with Rich on Google+

Logan Ray

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Logan Ray

With a B.S. Degree from the University of North Carolina at Greensboro, Logan Ray joins Beacon as a Digital Marketing Specialist. Outside the workplace, Logan’s interests include spending time with his wife and dog, board sports and outdoor adventuring.

Jordan Lowry

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Jordan Lowry

Jordan is a Digital Marketing Analyst in SEO, PPC and Social Media. He recently graduated from UNC-Greensboro with a strong business background running a start-up.

Heather Hedges

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Heather Hedges

Heather Hedges is a Digital Content Analyst, working with Beacon’s clients on website strategy and design. She also manages Beacon’s internal marketing efforts for our websites, email campaigns, and tradeshows. Heather brings over seven years of experience in Higher Education, most recently as the Marketing Communications Manager at Ithaca College.

Luke Pajer

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Luke Pajer

Luke Pajer is a Digital Marketing Analyst with a M.A. in Management Degree from Wake Forest University, and a B.S. in Geology Degree from Baylor University. Luke is passionate about data analysis, which combined with his published research experience in the realm of geoengineering brings a unique perspective to the beacon team. Outside of work Luke enjoys spending time with his wife and two dogs, reading, playing ice-hockey, and watching football.

Web Development Team

Mike Wood

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Mike Wood

Michael Wood has been with Beacon 9 years. He provides transactional programming expertise mostly in VB.NET and SQL Server. In the past he worked in the corporate worlds of AT&T and IBM.

John Wallwork

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John Wallwork

John Wallwork is a Senior Systems Engineer. He has a BS in Chemistry and has taken graduate courses in chemistry and computer science at NC State University. John has over 16 years of IT experience and has the following software skills: VB, ASP, .NET, C, C++, XML, Delphi, SQL, Crystal Reports, VMS, Unix, MS Access, SQL Server

Keana Lynch

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Keana Lynch

Keana Lynch joined the Web Development team at Beacon in September 2010. She graduated from GTCC in 2008 with an A.A.S in Web Technologies. Outside of work Keana enjoys spending time with her family, baking and volunteering as a foster parent for the local animal shelter.

Zedric Myers

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Zedric Myers

Zedric Myers is a Web Designer for Beacon Technologies. After earning his degree in Advertising and Graphic Design, he spent 11 years with an advertising agency in Greensboro, NC where he was initially hired as a designer and transitioned to being a Web Developer.

James Kite

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James Kite

Web Transactional Developer with Beacon since July 2012, using primarily .NET and Sql Server. James has a Degree in CIS from High Point University. Outside of work he enjoy books, movies, gaming, and spoiling my two Golden Retrievers.

John Vine

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John Vine

John Vine been developing website and web applications since 2010. He grew up in Greensboro, NC and was very happy to be able to return here after graduating from Full Sail University with a bachelors in game development. John prefers the open feeling of his motorcycle which he rides right up until the cold of winter forces him back into his car. He is a Green Bay Packers fan and hopes to one day have season tickets.

Morris Jeffreys

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Morris Jeffreys

Morris Jeffreys is a UI Developer at Beacon Technologies Morris brings with him 19 years of graphic/web design and front-end development experience. When not working he enjoys spending time with his wife and two kids.

Deb Paylor

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Deb Paylor

With a B.S. from East Tennessee State University and a Masters Degree from Kansas State University, Deb Paylor joins Beacon with over 18 years of experience in the project management and IT space. In her spare time, Deb enjoys reading, crafting and cooking.

Brandon Canter

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Brandon Canter

Brandon Canter is a UX/UI Developer at Beacon Technologies. After earning a degree in Advertising and Graphic Design, he spent several years as a graphic designer at an advertising agency in Winston-Salem, NC before transitioning to more of a “hybrid” position focusing primarily on web development. He has been designing and developing websites since 2009 and loves all things design and code.

Darin Humbard

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Darin Humbard

Darin Humbard is a Project Manager with Beacon.

AJ Pope

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AJ Pope

William “A.J.” Pope joins Beacon with over 3 years of experience in web and UX design. Having earned his B.A. Degree in Media Studies from the University of North Carolina at Greensboro, A.J. enjoys spending time with his wife and their Pomeranians as well as playing video games and investigating new restaurants within the Triad.

Alan Horwatt

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Alan Horwatt

With a B.S. Degree from Clemson University and a Masters Degree in web design and technology, Alan Horwatt joins Beacon as a UI Developer. Outside of the workplace, Alan enjoys tournament bass fishing, snowboarding and investigating new technologies.

Wayne Garrett

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Wayne Garrett

Wayne Garrett joined the Beacon team as a Jr. Web UI Developer in July of 2016. In this role he assists with the development and testing of client websites. Wayne graduated with a B.A. in Communications from Lynchburg College in Virginia. Outside of work Wayne enjoys playing an occasional round of golf, conquering the latest video games, and attempting to cook.

Christy Dunman

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Christy Dunman

With a B.S. in Business Management and Accounting from Ashford College in San Diego, Christy Dunman joins Beacon with over 16 years of experience as a Business Analyst and Project Manager in the Web and IT space. Outside the workplace, Christy’s enjoys going to the gym, long walks with her dog, and being a season ticket holder you can always find her at a Carolina Tarheels basketball or football game.

Technical Support Group(TSG)

William Nichols

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William Nichols

William Nichols is a Systems Administrator that joined Beacon back in 2005. He has multiple Microsoft certifications including being a Microsoft Certified Systems Administrator. He currently manages multiple locations with many different types of infrastructures owned by customers. William also manages all aspects of Beacon’s infrastructure including the dedicated and shared hosting environments.

Caleb Pruitt

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Caleb Pruitt

Caleb Pruitt joined the Beacon team in April 2011 as a Desktop Administrator. He graduated from ECPI in February 2011 with an A.S. in Computer Science and Technology and also has an A.S. from GTCC in Architectural Technology. When not working he enjoys golfing, fishing, and working on his truck.

Mike Ratcliffe

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Mike Ratcliffe

Mike Ratcliffe is a hard working, self motivated system administrator who adapts quickly to new technology, concepts and environments. With over a decade of experience in information technology and having held numerous titles and responsibilities throughout his career, he currently focuses on system administration of Microsoft Active Directory and related technologies, Microsoft Exchange as well as VMware virtualization.

Jason Canter

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Jason Canter

As an IT support specialist, Jason Cantor comes to Beacon with over a dozen years of experience in retail managing technology sales, personal and in-home IT solutions. He has spent much of that time providing complete IT support for national retail franchises, building and maintaining point of sales systems and remotely managing franchised locations.

Sales Team

Rick Boccard

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Rick Boccard

Rick Boccard is the Director of Sales for Beacon Technologies. Rick is an MBA candidate at UNCG’s Bryan School of Business and holds a Bachelors Degree in Economics from Roanoke College as well as an Associates in Web Technologies from Guilford Technical Community College. Rick spent 4 years with Bluewolf in New York and Greensboro, followed by 2 years as a Territory Sales Executive with Bronto Software in Durham.

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Emily Ledbetter

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Emily Ledbetter

Emily Ledbetter is an Account Executive for Beacon Technologies. She obtained her degree in Business Administration and Economics with a concentration in Marketing from Greensboro College. Outside of work, Emily is an avid tennis player and a longtime member of the Junior League of Greensboro.

Connect with Emily on Google+

Kevin Lackey

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Kevin Lackey

Kevin Lackey joined Beacon as an Account Executive in August of 2016. He graduated from the University of North Carolina at Greensboro with a B.S. in Business Administration. Kevin has 15 years of sales experience, most recently as a Strategic Education Account Manager at Best Buy for Business. Outside of work Kevin enjoy spending time with his family, catching a sporting event, and listening to music.

Kent Dickinson

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Kent Dickinson

Kent Dickinson joined Beacon as an Account Executive in May 2017. Kent is a veteran sales executive with more than 25 years of experience in business development, strategic planning, operations, and sales management. He has worked in a variety of industries including digital printing, book publishing, educational textbooks, direct marketing, consulting, and financial services. Kent earned a B.S. in Business from Wake Forest University, and his MBA from the UNC Kenan-Flagler Business School. Kent is an avid college sports fan, an occasional golfer, and bedtime reader. He also enjoys travelling and considers himself an adventurous foody.