Rick Boccard

About Rick Boccard

A seasoned Account Executive, Rick joined the Beacon team eight years ago after successful sales stints with Bluewolf and Bronto Software. He enjoys building long-term relationships with his clients, and prides himself on being consultative, fully understanding the impact of technology on business goals, earning trust and being a customer advocate. He has crafted custom Higher Education contracts for the University of the Virgin Islands, University of Hartford, University of Wyoming, Colorado State University Pueblo, Harvard’s Graduate School of Education, Boston College and the University of Pennsylvania. Rick earned a B.S. in Economics from Roanoke College and an A.A.S. degree in Web Technologies from Guilford Technical Community College.
14 03, 2016

Beacon Kicks Off 2016 Conference Season with HighEdWeb New England!

By | 2018-09-14T09:58:18+00:00 March 14th, 2016|Categories: Beacon News|

Beacon is excited to kickoff our 2016 conference season with a return to Mt. Holyoke College for HighEdWeb’s New England regional conference.  The regional conferences always provide a friendly format to learn how folks within the area are improving the web experience for their audiences.  The one day schedule is going to be chock full of information on the hot topics, including: content strategy, curated content, social media, web accessibility, branding, advancement and much more.  Despite the aggressive single day agenda, we hope to find time to reconnect with many of our old friends and introduce ourselves to those we haven’t met.  If you will be in attendance and can find a few minutes, please drop by our table to say “hello,” share your 2016 goals and learn more about how Beacon’s Brains. Beauty. Brawn. approach to web strategy may benefit your institution.

18 03, 2015

2014 WebAward for Outstanding Achievement in Web Development

By | 2017-08-11T16:22:22+00:00 March 18th, 2015|Categories: Beacon News|

The new Jacksonville State University website launched almost a year ago, but the accolades continue to roll in.  Beacon and the awesome team at JSU partnered up last spring on the redesign and development of a new responsive design of the primary .EDU and news websites.  These sites turned out great.  The design team worked closely with the client to turn out a visually appealing web design that generates results while the development staff did a great job of ensuring the sites render just right across all device types and browsers.  In addition, the Beacon team integrated the design into JSU’s Cascade Server CMS.  The integration included the addition of a new flexible call-out feature, which is used throughout the site, as well as a responsive flex slider.

The sites launched in May to a great response.  Including a flurry of positive Twitter activity from the JSU community.

Cascade Server Design

In addition to the positive responsive from the client and the JSU community, the sites recently received a 2014 WebAward for Outstanding Achievement in Web Development form the Web Marketing Association.

Higher Education Web Design

As a firm who tends to look to the quantitative data to gauge success, it is great to receive these tremendous accolades from the JSU and Web Marketing communities.   We are very proud of our experience designing engaging designs for dozens of higher education clients and we always look forward to the next successful launch, so stay tuned for exciting new sites in the coming months from our clients at Texas A&M Texarkana, University of North Georgia, Nova Scotia Community College and others.



21 11, 2012

Beacon Represents at the NCTA 21 Awards

By | 2016-11-18T14:12:47+00:00 November 21st, 2012|Categories: Beacon News|

As the days grow shorter and the air gets colder – it can only mean one thing…it’s time for the North Carolina Technology Association’s 21 Awards Gala.  The 21 Awards are an annual event that always takes place this time of year.  It’s a ton of fun as a crew of ‘Beaconites’ head east on I-40 for the perennial trip to the Sheraton Imperial Hotel in Durham.

The Beacon Team

This year didn’t disappoint as we had a solid crew representing Beacon and cheering on a couple of clients and partners that were nominated and won awards.  Congratulations to our partner, Windsor Circle on their nomination for Emerging Company of the Year and our client, Apex Analytix for winning the Best Customer Service Company of the Year!

This event also signals the end of Beacon’s event schedule.  We have one or two NCTA ET&T events on the calendar before calling it another successful year.  Keep an eye out for us next year as we plan to expand our event schedule by adding 2 or 3 additional national events.  What trade-shows, user conferences, industry events do you plan on attending in 2013?

1 05, 2012

Word from the Sales Front

By | 2017-08-15T15:59:12+00:00 May 1st, 2012|Categories: Beacon News|

April was a busy month here at Beacon.  We came into the month off of a real strong first quarter with lots of exciting new projects kicking off with existing and new clients.  The momentum continued into April with over a dozen project kickoffs and the addition of seven new clients, including:

In addition to forming new relationships and strengthening existing partnerships, we were out on the road at The Bronto Summit and North Carolina Technology Association’s State of Technology Conference.  It was awesome to participate in these fun yet informative conferences without having to spend anytime in an airport or hotel.

The Bronto Summit was a great event.  The conference had such a friendly vibe and was one of the realist conferences I had been to in awhile.  There was awesome camaraderie across the board and really unique opportunities for networking.  As a partner, my favorite was their game of CLUE (Marketing Style) which was an excellent way for clients to get to know Bronto’s network of partners.  The key notes were top notch, from Joe Colopy’s (Bronto’s CEO) spin off of Coach Brooks’ pregame pep talk in the ‘Miracle’ to Ken Magill’s (The Magill Report) blunt take on the importance of relevancy.  You can check out all the presentations, by clicking here.

Joe Colopy dressed in his Coach Brooks’ digs for the opening keynote.

NCTA’s State of Technology event is a perennial favorite.  It is a short, high impact event that always excites me about what is going on with technology in North Carolina and beyond.  This year was no different.  ‘Big Data’ was the theme of the day and it was amazing to see how local organizations are utilizing big data or empowering others to leverage its power.  So many awesome use cases were discussed across a wide range of businesses, including: Public Safety, Healthcare, Finance, Non-Profits and many others.  It was amazing to hear about the awesome ways folks are using predictive analytics to increase revenues, decrease crime rates, lower mortality rates and increase revenues.

Looking ahead – we have a full calendar and pipeline so stay tuned.  Over the next few weeks, we’ll be at NCTA’s ET&T Breakfast on Analytics, The Triad Showcase and the Internet Retailer Conference.  Any chance we’ll see you at these events?  Let us know in the comments section below.

3 04, 2012

ASPDNSF’s 2012 eCommerce Conference

By | 2017-08-11T16:25:40+00:00 April 3rd, 2012|Categories: Beacon News|

Beacon returned from ASPDotNetStorefront‘s user conference with a ton of great takeaways, new friendships, stregnthened partnerships and awesome experiences.  Ashland, Oregon’s amazing scenery, great restaurants, friendly people and downtown park rival the eTail West conference in Palm Dessert for the best eCommerce conference destination.

The conference kicked off with a welcome reception and continued full steam ahead through two full days of sessions.  Between Mike Wood (Sr. Engineer), Tracy Dirks (Dir. of Software Development) and I, Beacon had all tracks and the exhibit hall covered.  It was a great conference, we had the opportunity to get the inside scoop on the product roadmap, hear first hand insights from the consumer panel, pick the brains of APDNSF’s talented developers, discuss innovative uses of the platform with merchants and fellow partners.  It was action packed and a whole lot of fun.  Between the full days and long travels, I think I am just now recovered.

As an aside, I stayed an extra day to check out the awesome sites of southern Oregon and was lucky enough to catch Crater Lake on such a picture perfect afternoon.

Crater Lake


Keep an eye out for Beacon as we prepare for two conferences during the month of April: The Bronto Summit and NCTA’s State of Technology.

8 12, 2011

Beacon Gives You an Edge

By | 2016-11-21T17:50:46+00:00 December 8th, 2011|Categories: Digital Marketing|Tags: , |

I find this Fedex commercial hilarious for a couple of reasons, but primarily because I think this could be a great advertisement for Beacon’s web marketing expertise. Search Engines are the modern day Yellow Pages for customers looking for company information – back in the day a clever way to rise to the top may have been adding A’s to your company name. Today it’s all about web marketing.  Our Web Marketing team helps our clients rise to the top through innovative Organic Optimization techniques. They take a comprehensive approach to SEO by looking at all the various components which gives our client’s the edge over their competition.  If you are looking to increase your web exposure and drive qualified traffic – give us a call.


21 07, 2011

Eduweb Bound!

By | 2016-10-12T15:10:18+00:00 July 21st, 2011|Categories: Beacon News|Tags: , , |

As a followup on Patrick’s earlier post, Beacon is gearing up for the fast approaching Eduweb Conference in San Antonio.  It will be Beacon’s first time exhibiting at the conference and we look forward to connecting with many clients, prospects and industry peers.  With hot topics like: mobile, social media and HTML5 on the agenda – I’m looking forward to the conversations that will pour out of the sessions into the exhibit floor, coffee lines, receptions and the other networking events.

Should you be at the conference, be sure to drop by table #5 in the Navaro Foyer and say ‘hello.’  With little time to break off into the sessions myself, it will be great to hear your take on the conference content and the ‘big takeaways.’   Also, please help keep those less fortunate (like the exhibitors, my fellow teammates back at Beacon and the others who couldn’t make it) in the loop via #eduweb on Twitter – we’d really appreciate it!   Have a safe trip and we look forward to seeing you all in the Alamo City!

For those not attending – keep an eye out for Beacon at the upcoming Cascade Server User Conference in late September, upcoming North Carolina Technology Association Events as well as Facebook, Linkedin, Twitter and of course our blog.

21 06, 2011

An Inspiring Partnership

By | 2017-08-15T16:10:28+00:00 June 21st, 2011|Categories: Social Media|Tags: , , , |

As a sales professional, I’ve long been told about the importance of listening.  There is a seemingly endless list of cliches that are overused to instill this mantra.  I get it and do my best every day to practice it.  With out listening to the prospect/client needs, you can not possibly provide them with the right solution.  It makes sense.

I bring this up, because Beacon is a relationship based business whose success is critically dependent upon client interaction and listening.  We are lucky to have many successful client relationships, but I wanted to use this blog post to highlight Dusty Staub of Staub Leadership International.

Staub Leadership is a long time Beacon client who has worked with us across all of our service offerings, including: web development, managed hosting and web marketing.  They provide leadership coaching to  individuals, teams and organizations in the form of workshops, keynote speeches, webinars, books and other published works.   When Dusty and his team speak – people listen.

So when Dusty came in last week for a regular strategy meeting to discuss how his business can benefit by sharing his nuggets of wisdom with the masses via Twitter, there was a lot of listening going on.  Dusty spoke about his strategic plan for his business and we offered a web marketing road map for getting there.  When Dusty speaks, he can’t help but talk ‘shop’ and as he does it is impossible not to be inspired.

As we interact, great ideas are shared and the energy builds.  By the end of the meeting @Staubleadership had already begun tweeting from his newly installed Twitter for iPhone App and has great plans for keeping you in the know about his regular strokes of genius, trips, books, articles, events, etc.

This level of client interaction and face to face collaboration is why I joined Beacon.  Staub is a great example of how a client relationship can be mutually beneficial.  So thank you Staub for the years of patronage and inspiration.  We enjoy working with you and there is no doubt that not only you, but the entire ‘Twittersphere’ will benefit from your new presence.

If you are interested in learning more about how Beacon’s approach to social media can help grow your business, please give a call – we are here to help.

12 04, 2011

Beacon partners with the North Carolina Technology Association (NCTA)

By | 2017-08-15T16:13:02+00:00 April 12th, 2011|Categories: Beacon News|Tags: , |

As a long time member and proud sponsor of the North Carolina Technology Association (NCTA), Beacon is excited to be participating in NCTA’s Spring Conference, “State of Technology: Technologies for a Smarter Business.” NCTA puts on several great events through out the year.  They serve as an awesome opportunity to hear industry experts speak, network with like minded folks and keep your finger on the pulse of technology within the state.

The Spring Conference should be another fun and informative event.  The event kicks off at Durham’s Sheraton Imperial Hotel with a cocktail reception on Monday night, April 25th and continues through Tuesday.  There are several interesting panel discussions queued up that feature some of the states brightest IT minds.  I’m sure there will be some valuable take aways from their insights on hot topics like: operation optimization, customer acquisition & satisfaction and the evolving role of the modern CIO.

Beacon will be a sponsor, attendee and exhibitor at the event.  If you will be at the event as well, be sure to drop by our booth and say hello.   It would be great to meet you and hear your perspectives on the sate of technology.

17 01, 2011

Switching to orange means more green

By | 2017-08-15T15:53:23+00:00 January 17th, 2011|Categories: Google Analytics|Tags: , |

Quick Disclosure:  As the latest addition to the Beacon team, the last two weeks have been spent adapting to all the things that come with starting out with a new company.   I’m really excited about my role as an Account Executive and I look forward to digging in and being a productive part of the team.  With that said, I must admit that having to contribute to the Beacon blog has caused me some anxiety as I have never wrote a “professional” blog post before, so please show mercy…

A year or so ago, I downloaded the Coupon App on my Droid.  It’s an awesome application.  My favorite by far as it has made me aware of a bunch of great deals.  The best deals have been their free magazine subscriptions.  I have a hard time turning down the offers, so I am now the proud subscriber of everything from Spin to Forbes.  I get so many magazines that I struggle to keep up.  Over the holidays, I vowed to work through my growing backlog of reading and stay on top of it in the New Year.

In reading through the January 17th issue of Forbes, I came across a really cool article on how the CEO of the Teaching Company, Brandon Hidalgo has used marketing metrics to grow his business to $110 million/year in sales.  The article speaks to specific instances of how seemingly subtle tweaks to his online and offline marketing campaigns based on the behavioral data of his customers has increased sales anywhere from 5% to over 20%.

“In February 2010 the Teaching Company changed the color (from pale green to orange) and location (from side to bottom) of an “Add to Cart” button on its website. Result: Sales improved 5.8%. In one mailing, replacing an image of Michelangelo’s God’s hand with one depicting the ruins of Petra produced a 21.8% lift in sales…”

I liked this article, because it helped me understand the business impact of what our team of Web Marketing Specialists do every day for our clients.  They share Hidalgo’s passion for metrics and use it to optimize the performance of our clients’ web properties.

If you have a moment, check out the article on Forbes.com – I think you’ll enjoy it!