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So far Beacon News has created 3 blog entries.

Hannon Hill Introduces an Accessibility Plugin

As if security and dependability were not reason enough to use Hannon Hill’s Cascade CMS, its newest, innovative plugin makes it a must for Higher Ed, business and content creators of all kinds.

Teaming with Siteimprove, Hannon Hill has introduced a great new plugin that checks for content and accessibility issues as part of the editing process. Unique to Cascade 8.7, it is a significant step forward as the user can identify and correct accessibility issues as soon as the page is published (and before your legal team hears from unhappy site users).

This new plugin makes it easier for content creators and editors to add and check new content with greater efficiency. In addition to accessibility issues, the new plugin also cross-checks spelling, broken links, SEO and more. It’s a comprehensive plugin that one should never have to do without.

In conjunction with Hannon Hill’s Accessibility Webinar, this new plugin gives you everything you need to stay on top of your content issues – especially for those who have had to grapple with vague and hard to find accessibility issues. The aforementioned webinar, scheduled for Feb 8, emphasizes the front end of the process including key maintenance strategies, planning for new site elements and considering accessibility in everything you do. Sign up HERE.

For Cascade users, it’s Christmas in January thanks to Hannon Hill and Siteimprove.

By | 2018-01-18T12:24:14+00:00 January 16th, 2018|Beacon News, Cascade CMS|0 Comments

Beacon Launches SITEXPRESS for Small Businesses

GREENSBORO NC.  Beacon announces the launch of its all-inclusive, budget-friendly SITEXPRESS product for small to medium-sized businesses.  Packed with Beacon’s 20 years of web technology experience, smaller businesses can now get a high-end, customized website, with all the bells and whistles, to compete more effectively in generating leads and sales online.

“About 3 years ago, we started talking internally about how we could help smaller companies have great websites at a lower cost so they could level the playing field somewhat,” says Keana Lynch, Beacon’s Director of UX Design & Development. “SITEXPRESS contains the best-of-the-best from our designers, developers, digital marketing specialists and technology experts.”

With SITEXPRESS, customers get a dependable website on a platform that has been tested across 10 different device-browser combinations, especially mobile, but is also easy-to-use, SEO-friendly, meets accessibility requirements (for disabled users), and designed to engage visitors.  But that’s not all.  Customers are trained to update their own website and the price includes web hosting, ongoing maintenance/support and Google Analytics setup/reporting.  Wait, there’s more.  Beacon’s digital marketing specialists also created 3 unique upgrade packages, specifically for small business, to facilitate short-term, gradual, or accelerated growth in traffic to your website.  SITEXPRESS is a much more comprehensive, dependable alternative to WordPress.

“We’ve learned that smaller businesses need a turn-key website solution,” says Mark Dirks, Beacon’s CEO.  “With the complexities and changing design trends for websites, many small businesses don’t know what they need, nor have the time it takes to fully leverage the web to grow their business.  Nowadays, your website is the centerpiece for your marketing strategy and typically, the first point of contact for new business.  So we combined all the critical elements into the SITEXPRESS framework and services to make it easier and cost-effective for smaller businesses to stand out among their competitors.”

After the initial setup fee, customers pay a fixed monthly fee of $395 for 2 years, but may cancel at any time without penalty.  “We are confident that customers will like the results and value the support of our team, which is why the contract is not binding,” says Dirks.  “So they get a high-performing website, preserve cash by paying monthly and get a proven partner for support whenever you need us.  Not a bad deal.”

Beacon Technologies is a recognized leader in web design and analytics for Higher Education and Retail/Ecommerce with clients in 45 states and 4 countries.  As one of the first Certified Google Analytics Partners in the U.S., Beacon drives data-driven decision-making & business growth via a proven comprehensive digital strategy.

By | 2018-01-08T13:35:30+00:00 January 8th, 2018|Web Development|0 Comments

New Arrival! See the Birth…

After 8.5 hours of hard labor at M3 on St. Patrick’s Day, our newborn officially arrived at 3:20pm, weighing in at a hefty 4,621 pounds. Under trusted and constant care, Team M3 delivered a bright, healthy and colorful addition to the Beacon family.  We are so thankful for all the attention we are receiving for our carefully wrapped bundle of joy, which we’ve named “The BITS-Mobile”.

Beacon’s IT Services (“BITS”), a division of Beacon Technologies, primarily serves the Triad area (Greensboro/Winston-Salem/High Point). “The BITS-Mobile will not only provide transportation for our technical staff, but also transport equipment such as servers and desktops to our client sites when necessary,” says Mark Dirks, Beacon’s CEO.  “Since our BITS clients are mostly Triad-based, our marketing team recommended a more traditional ‘mobile’ marketing approach through vehicle graphics for local brand visibility.”

Matthews Mobile Media (“M3”) has an incredible team and worked with our design team to produce a really creative and professional design. John Scaramuzzo, Beacon’s co-founder and COO, leads the newly dubbed “BITS” Division and is anticipating continued growth after seeing the client base double over the last 12 months.  “Although my team constantly monitors our clients’ technical infrastructure to maintain system health and deter technical problems, there are times when the staff needs to be on site for installations and to work on specific issues,” says Scaramuzzo.  “BITS is essentially an extension of our client’s organization and it’s important that we can be on-site within minutes.  So the BITS-Mobile is a welcome addition to the Team!”


Special Note from Matthews Mobile Media (M3):

Congratulations!  It’s a BITS mobile!!!

We have been clients of Beacon for several years and have benefited from their expert team’s proactive service.  There is no doubt that the personal attention and dedication to client growth is a reflection of their mission.  What a privilege to be a part of the birth of their next generation by helping bring the BITS-Mobile to life.  To us, it is a natural fit because we specialize in mobile.  We help companies from all over express themselves through vehicle and environmental graphics.

We like to turn heads for our clients; that’s what we do! So helping to design, create, produce and apply that ‘outerwear’ for our Beacon’s newborn gives us an exceptional rush!  Who knew IT could be so sexy?  Well… we did ;)

Thank you, Beacon, for letting us outfit your newest addition!  All of us at Team M3 look forward to watching the BITS-Mobile grow up and have a little brother or sister very soon!

By | 2017-06-16T12:42:10+00:00 March 27th, 2017|Beacon News|Comments Off on New Arrival! See the Birth…
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