Gus Kroustalis

Gus Kroustalis
Gus has an MBA from Elon University and brings seven years of experience in sales and marketing analytics to the Beacon team. He is the lead Google Analytics Strategist, which includes implementation and setup of GA for clients as well as management of Beacon’s GAFUSION product. Outside of his work at Beacon, Gus has been cooking at the Winston-Salem Greek Festival for over a decade, coaches high school basketball, and still believes that the best movies were filmed in the 80s. Connect with Gus on Google+.

Redesign Tips: Make Sure Google Analytics is in Tip-Top Shape!

With your upcoming redesign, you’ll be addressing new priorities and objectives. This will require you to rethink the ways in which you’re tracking various goals and events. You may even need to update to the latest GA tracking code type if you’re not already using it. Google Analytics needs to be addressed from the earliest [...] read more »

Going Into a Redesign: How Google Analytics Reports Can Help

Would you read The Two Towers before The Fellowship of the Ring? Watch Godfather III before The Godfather? Of course not. You need context to get the most out of any sequel. The same is true with a website redesign. With a new redesign, you may hope to accomplish a number of important objectives including: [...] read more »

Google Analytics Event Tracking Tutorial

Google Analytics, with its out-of-the-box tracking features, provides meaningful data about your website visitors and their activity. However, you are still required to configure goal conversion points, in order to track the overall success of your website. So, now you know where a user comes from, what pages they visit, and how many eventually reach [...] read more »

Using Google Analytics to Identify Prospective Students with Custom Dimensions

When auditing higher ed Google Analytics accounts, we typically see that clients calculate admissions content stats and goal conversion rates against their global data. This is despite the fact that they know not all people who visit the website are prospective students. Wouldn’t it be great to have Google Analytics reporting that focuses on prospective [...] read more »

A Great Time at HighEdWeb 2016

Earlier this month I joined a couple of my Beacon colleagues at HighEdWeb 2016 in Memphis, TN. They told me many times leading up to it that HighEdWeb is a great conference. Having experienced the conference for the first time now, I wholeheartedly agree. Good morning, Memphis! Looking forward to #heweb16. About to start off [...] read more »

How to Avoid Common Pitfalls During a Redesign

When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so. However, while working with colleges and universities throughout the country, we have found that many client-defined project scopes routinely overlook important steps [...] read more »

Benefits of Upgrading to Universal Analytics

Yes, Google Analytics announced their Universal version way back in 2012. It made sense to hold off on upgrading back then so that many eventual bugs could be worked through. I occasionally come across websites that have yet to upgrade. If your website is still using the Async version, it is time to upgrade to [...] read more »

Multiple Department Higher Ed Analytics Setup

Are you a Higher Education institution who is concerned about: What visitors are doing/looking for on your site? Looking at analytics by a department and/or field of study? Having multiple stakeholders view Analytics for one or more departments ONLY? How to better organize your Google Analytics account? If you answered yes to one or all [...] read more »

Four Ways that a Google Analytics Session Could Break

Google Analytics provides great tools for data collection and reporting. One of the critical aspects of analytics for your business, though, is ensuring that you have clean data. An issue that I come across occasionally is a lack of session continuity. This means that a visitor’s session on your website is split into two or more website [...] read more »

Google Analytics for Higher Ed – Audience Segmentation

Higher education websites face a difficult challenge that websites in many other industries do not have to endure: Catering to a handful of audiences with one website. The typical list of audiences that frequent a university or college website includes: Prospective Students: The most critical audience for higher education websites, especially considering the impact of [...] read more »