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Beacon Blog

Be Thankful for Your Paid Search Team

Welcome to the holiday season, everyone. Wait, what? It's barely past October. We're still working through our Halloween candy stash, you might be thinking. It's still pushing 70 degrees on the East Coast on many days. This may all be true. Yet, that hasn't stopped brick-and-mortar retailers from already decking out their stores with [...]

By | November 7th, 2019|Categories: Digital Marketing, Ecommerce, PPC|Tags: , , |0 Comments

Trick or Treat: A Spooktacular Guide to Good Content

There is so much marketing information out there these days. Blogs, websites, articles, white papers, podcasts, videos... many of them developed and deployed to convince you to part with your hard-earned money on just the right products. Indeed, content marketing is all the rage. But not all content is created equal. In fact, there [...]

By | October 22nd, 2019|Categories: Digital Marketing, Ecommerce, SEO|Tags: , , |Comments Off on Trick or Treat: A Spooktacular Guide to Good Content

Tales from the Script: Coding Nightmares

As a profession, software developers have a reputation for being, um... let's say eccentric. Or, quirky. Or, unique. That's not a dig. Eccentricity is often a sign of brilliance. And, let's face it, you need to be darn-near brilliant in order to meticulously translate computer language into the beautiful, complex web experiences we all [...]

By | October 15th, 2019|Categories: Web Development|Tags: , , |Comments Off on Tales from the Script: Coding Nightmares

Higher Ed Recruitment 101

Ah, September… for those of us tired of sweating through the sweltering summer heat, this month offers a welcomed respite. It's not quite sweater weather in much of the continental U.S., but, it's certainly getting easier to keep your shirt perspiration-free… save for those Saturday tailgates, of course. For higher ed marketers, with the [...]

By | September 19th, 2019|Categories: Digital Marketing, Higher Education, SEO, Social Media|Tags: , , |Comments Off on Higher Ed Recruitment 101

Output HTML Syntax Characters from RSS Feeds to Preview Correctly for Cascade

This applies to Cascade Velocity formats. If you’ve ever had to pull in content through an external feed that has rich HTML, this piece of code may help you. Sometimes you may see HTML tags or code output into the content of the page. Such as, <Content goes here.>. This code will take the [...]

By | September 6th, 2019|Categories: Web Development|Tags: , , , |Comments Off on Output HTML Syntax Characters from RSS Feeds to Preview Correctly for Cascade

Changing the Game for Gen Z in the Age of Tech

As your flagship marketing instrument, one of the primary roles of your higher ed website is to attract applicants to your school. How well it's able to do so depends on how appealing your site is to your target audience – high school juniors and seniors. In order to draw in qualified prospects, you [...]

By | September 5th, 2019|Categories: Digital Marketing, Higher Education, Social Media|Tags: , , |Comments Off on Changing the Game for Gen Z in the Age of Tech
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