2018 Blog Articles - Beacon Blog

Visual Storytelling: Designing an Effective Homepage

By Beacon News | November 13, 2018

Brands are big in our society. Wherever we go – out to dinner, to a concert, for a cup of coffee with a friend – we see branding. In addition to communicating (sometimes) complex ideas, branding is also used as an identifying element. It’s how we know that the store we’re walking in to is the place we mean to be.

Content Strategy: Do You Have a Plan Ready?

By Beacon News | October 18, 2018

Content sure seems to be hording all the buzz in 2018. Take a look at the lineup of any higher ed marketing conference and you’ll be sure to find at least one or two speakers or break-out sessions promising the latest low-down on content strategy.

Higher Ed Branding & Digital Marketing Strategy

By Beacon News | October 3, 2018

What’s the first thing that comes to mind when you think about competition between colleges and universities? For most people, the answer is college athletics — in the form of football and basketball games, or the other collegiate sports across the nation’s campuses.

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