eduWeb 2017: Beacon Shares SEO & Accessibility, Compliance Insights

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Considered by many to be the go-to conference for Higher Ed professionals in enrollment management, marketing and IT, the annual eduWeb Digital Summit was one of the year’s most highly anticipated events. This past August’s conference did not disappoint as over 500 attendees from 15 countries and 42 states converged on Boston for networking, presentations, and workshops designed to provide those in attendance with the tools needed to elevate their digital game to the next level.

SEO for Higher Ed

Beacon was pleased to play a significant role in this year’s program. On day one of the eduWeb conference, Andrea Cole, Beacon’s Director of Digital Marketing and Logan Ray, Beacon’s Lead SEO Strategist, shared their insights into Google Analytics, Google Site Search and the ways in which these tools can be leveraged to boost your school’s online presence and help you reach your marketing goals.

Entitled ‘No Results’ No More! Practical Strategies the Pros Use to Improve Site Search and SEO for Higher Ed, this hands-on workshop provided attendees with insights and expert instruction in:

  • Making their websites more visible through Google and internal site search.
  • Optimizing content for optimal visibility in same.
  • Monitoring results to drive improvement and avoid content theft and dilution.

In the event you missed the workshop or wish to review the content covered within, you can peruse the slideshow associated with the presentation below.

Accessibility for Higher Ed

Beacon was represented on day two of the conference by Keana Lynch, Director of UX Design & Development. Entitled Content and Email Marketing Track: The Administrators Guide to Accessibility: Compliance and Beyond, this presentation focused on the growing importance of accessibility and how one can achieve the required 508 compliance. This presentation touched on the major project phases of analysis, design, content, development, and testing.

If you missed Keana’s session, or wish to review the content covered within, you can view the slideshow below.

Andrea Cole, Logan Ray, Keana Lynch, and the entire Beacon team wish to thank eduWeb and all those who attended this year’s Digital Summit. We look forward to seeing you again next year!

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