Wake Forest MSBA & Beacon – A Successful First Year

By | 2017-06-05T07:59:21+00:00 May 5th, 2017|Categories: Google Analytics|

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Final exams for our Wake Forest MSBA students ended Wed. What a great opportunity. Quad at Wake Forest UnivPosed with the question on how to improve the mobile marketing strategy for one of our top clients, the graduate students had to dig into our client’s live dataset in Google Analytics, produce a compelling executive level report and deliver a convincing, focused 5-minute presentation directly to the client and Beacon’s entire Digital Marketing Team. Yes, it was stressful.  Nerves were apparent.  But this was a real world scenario to get practice before they enter the job market.  We evaluated 38 presentations over 2 days and were impressed (and proud) of what they had learned from our team during the intensive 7-week course, especially with their poise and the ideas they delivered.  Afterward, our clients said they liked the variety and how the students made them think about their business, marketing and online strategy from new, different angles.  They also planned to share many of the ideas (and the experience) with the company’s president.

Beacon’s DMS Team put in a lot of time to structure the class around live data sets (provided graciously by 3 of our clients) and critical thinking exercises using real-world approaches with Google Analytics, SEO and Paid Search. Beacon was also able to arrange for Deepak Aujla, Global Analytics Program Manager at Google, to give a 45 minute online presentation about the importance of analytics in the marketing industry and the increasing demand for analytics professionals.  Another great learning opportunity, for everyone attending. (See previous post)

As I strolled through the Quad afterward, not only did the beauty of the campus consume me (again), but I was flooded with memories – especially of exam time and the relief when they were over. It was a similar feeling this time as I’m excited for the careers ahead of these students.  They were certainly anxious to graduate and move on, as I was in 1983, but they will miss this place.

About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.