burton+BURTON Contracts Beacon for New Website

By | 2016-12-21T10:31:59+00:00 December 16th, 2016|Categories: Beacon News|

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Burton and Burton, the world’s largest balloon and coordinating gift distributor (~15,000 products), has contracted with Beacon to overhaul their online store. While many websites change every couple of years, Burton and Burton’s current site has experienced a solid 6 year run that has seen continuous year-over-year growth. Based on deep studies of the underlying analytics, the new website will not only upgrade to new, leading edge ecommerce features, but also facilitate expedited growth through greater reach and engagement.

We are big believers in data-driven decision-making, our digital marketing team did an extensive analysis of the website data within Google Analytics. They then collaborated with our design and technical teams to lay out a strategy based on insights from the data that will drive the new design and technical improvements.

The new site will be constructed to align with current SEO protocol, which has changed dramatically over the last year… especially as Google moved to heavier emphasis on content relevance. The new website will also bring more visual appeal to the wide range of products offered by Burton and Burton, coupled with new features that improve usability and the entire online shopping experience. The primary technical platform will be basically the same with Beacon’s BeCommerce product wrapped with Cascade CMS, combining the best of both products – flexible product/order management and flexible, easy-to-use content management that is also search-engine friendly.

About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.