How to Avoid Common Pitfalls During a Redesign

By | 2016-11-23T11:22:03+00:00 October 10th, 2016|Categories: Higher Education|

Est. Reading Time: 1 minute

When redesigning a website the focus tends to be centered on overhauling the aesthetic appearance. The goal tends to revolve around developing a modern-day look that delivers great user experience, and rightly so. However, while working with colleges and universities throughout the country, we have found that many client-defined project scopes routinely overlook important steps that are essential for great higher education websites. Theses misses can threaten 508 compliance, damage the institution’s hard-earned search rankings, cause Google Analytics errors and inaccuracies, and even lead to a poor user experience. If you are planning a redesign or have recently launched a new website, don’t miss this presentation! Gus will address seven of the most common redesign pitfalls, and how you can make sure your website is working on all cylinders.


  • Avoid Common Pitfalls during a redesign such as:
  • Incorrect tracking code transition
  • Skipping over tracking improvements
  • Improperly planned 301 redirects
  • Not managing site crawl ability
  • Cutting corners on device, browser & user testing
  • Inadequate ADA/Accessibility Testing
  • No benchmarking or follow-up


About the Author:

Gus Kroustalis
Gus has an MBA from Elon University and brings seven years of experience in sales and marketing analytics to the Beacon team. He is the lead Google Analytics Strategist, which includes implementation and setup of GA for clients as well as management of Beacon’s GAFUSION product. Outside of his work at Beacon, Gus has been cooking at the Winston-Salem Greek Festival for over a decade, coaches high school basketball, and still believes that the best movies were filmed in the 80s. Connect with Gus on Google+.