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Are you a Higher Education institution who is concerned about:
- What visitors are doing/looking for on your site?
- Looking at analytics by a department and/or field of study?
- Having multiple stakeholders view Analytics for one or more departments ONLY?
- How to better organize your Google Analytics account?
If you answered yes to one or all of the above questions, Beacon has a comprehensive overview of how to best setup your Google Analytics account to support multiple departments within your college/university. Our Google Analytics Strategist, Gus Kroustalis, walks you through a few steps to better organize your account into properties and profiles that will satisfy all groups on campus. Please view the video below.
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Beacon will release a series of Higher Education focused Youtube videos covering Common Questions About Higher Ed Analytics And How To Answer Them. Please subscribe to our channel for more content like what you watched above.