Multiple Department Higher Ed Analytics Setup

By | 2017-07-20T09:25:14+00:00 August 5th, 2016|Categories: Higher Education|Tags: , , , |

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Are you a Higher Education institution who is concerned about:

  1. What visitors are doing/looking for on your site?
  2. Looking at analytics by a department and/or field of study?
  3. Having multiple stakeholders view Analytics for one or more departments ONLY?
  4. How to better organize your Google Analytics account?

If you answered yes to one or all of the above questions, Beacon has a comprehensive overview of how to best setup your Google Analytics account to support multiple departments within your college/university. Our Google Analytics Strategist, Gus Kroustalis, walks you through a few steps to better organize your account into properties and profiles that will satisfy all groups on campus. Please view the video below.

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About the Author:

Gus Kroustalis
Gus has an MBA from Elon University and brings seven years of experience in sales and marketing analytics to the Beacon team. He is the lead Google Analytics Strategist, which includes implementation and setup of GA for clients as well as management of Beacon’s GAFUSION product. Outside of his work at Beacon, Gus has been cooking at the Winston-Salem Greek Festival for over a decade, coaches high school basketball, and still believes that the best movies were filmed in the 80s. Connect with Gus on Google+.