Google’s Latest Algorithm Update: Bacon

By | 2016-11-18T14:47:46+00:00 April 1st, 2016|Categories: SEO|

Est. Reading Time: 2 minute

The sizzling algorithm update you probably haven’t heard about: Bacon.

It’s no secret that Google releases dozens or hundreds of updates to their ranking algorithm every year. Of course, some of these updates have a larger impact on search results than others, you may be familiar with the Panda or Penguin updates, which targeted content and link quality. These two updates have seen a series of on-going updates over the last few years as they continually make tweaks to improve the de-spamming of search results pages.

Most of the time, Google’s updates are focused on demoting websites that are using black-hat SEO tactics, have low content quality, or have a bunch of junky links pointing to the site. Historically speaking, these are all the things “spammers” have been doing for years to try and game the system.

google-bacon

So what’s the deal with the Bacon update? Well, as with all things, Bacon makes it better! Simply putting the word ‘Bacon’ in your on-page optimization efforts is a sure-fire way to improve the rankings of your site. Recent studies have shown that bacon-optimized pages are 17 times more likely to rank on the first page, experience a 243% increase in click-thru rate, and cut bounce rates in half! How do you go about making updates to optimize your site for Bacon? Follow these simple steps:

  • Add Bacon to the beginning of your page titles
  • Work Bacon-related content into your keyword-rich topic pages
  • Include the word Bacon in your page headings
  • Configure URLs to include Bacon
  • Anchor-text links loaded with Bacon
  • Add Bacon images on every page of your site

With these bacon-optimized updates, you’ll be cooking in no time!

 *if you made it this far and haven’t looked at the nearest calendar yet, April Fools! This is of course, total non-sense and you should in no way, shape, or form make any of the changes mentioned above (unless you actually run a bacon-related website)

About the Author:

Logan Ray
Logan is an accomplished marketing professional with nearly a decade of experience. As a Digital Marketing Strategist at Beacon, he heads our SEO team and drives Google Analytics strategy for higher education clients like Colorado State University Pueblo and California State University East Bay. A recognized SEO expert, Logan leads SEO workshop sessions at industry conferences and presents strategy and tactics to graduate students in the Wake Forest University BSBA program. Logan is Google Analytics-certified and holds a B.S. in Marketing from the University of North Carolina at Greensboro.