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Generating Web Traffic and Revenue through New Social Bookmarking Platform, Pinterest.
Challenge: Along with companies investing in more traditional web marketing activities like SEO, PPC and conversion optimization, Social Media has become a major component to the overall marketing strategy . Beacon Technologies began social media efforts for an International Furniture Retailer in early 2010. As new social networks emerge, Beacon researches opportunities and provides discovery, insights, and feedback . Pinterest is a new player in the world of social media and was a perfect fit for
- Client Facts:
- Online retailer of healthcare products incorporated in 1997
- >$13.2M Annual Revenue 2012
- Increase brand visibility online by expanding client’s social media presence
- Increase the number of unique websites linking to the site
- Added +200 external links leading to client’s website within 60 days of its release, including unique “C” blocks and social media shares.
- Increased Social Media referral traffic by more than 6%
Business Solution: In response to the client’s problem, Beacon created an info-graphic, a piece of visually entertaining content that conveys industry relevant information, which encourages the sharing of information by other bloggers and social media users. Once shared by a visitor through use of an embed code placed immediately underneath the image, a link is placed to the client’s website.
Beacon wrote entertaining copy, created an enticing image, and began promoting the image through various means including social media, newsletter subscriber list, and info-graphic directories.
Results: “C” blocks returned, doubling from 220 to 440 in only 60 days! Total links increased by over 20,000 and external “followed” links increased by 30,000.
Not only did these info-graphics help replenish links lost through attrition; they were often shared on social media platforms, helping to boost brand awareness and reinforce our client as a thought leader in his industry.
When comparing the 60 days before and after the release of the info-graphic, visits from social media sites increased by 6.02%, visits via social referral improved by 5.47%, and conversions from social media sources improved 3.37%.