GA Partner Summit – San Francisco

By | 2017-08-24T13:23:36+00:00 June 10th, 2015|Categories: Beacon News|

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For the 9th straight year, Beacon was invited to attend the Google Analytics Summit, which is being held in San Francisco this year.  This week, Mark Dirks and Andrea Cole are joining about 800 other Google Analytics Certified Partners from all over the world to learn about new, upcoming features and talk directly with Google Analytics staff.  This year’s summit is fully under NDA, so most of the amazing new features cannot be shared with the public yet.  However, I will say that “becoming people-centric” and “capturing micro-moments” are common themes, particularly around their GA Premium product.  As always, the Google Team puts on a tremendous set of informative presentations to keep all their partners “in the know” and this year, they have a series of rooms where we can demo specific new features with GA product development staff – cool stuff!

As one of the longest standing partners in the country, it’s always interesting to think back to 2005, when Google acquired Urchin, which was the starting point of GA.  We (Beacon) had decided, as a company to license Urchin, just prior to that purchase.  Then in 2007, we were sitting around a table of about 40-50 GA partners, which has now expanded to around 800 in attendance, speaking many different languages.

GA Summit 2015

About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.