By | 2017-08-07T16:21:23+00:00 June 3rd, 2015|Categories: Beacon News|

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The Beacon Team arrived in Chicago for IRCE on Tuesday, got the GAFUSION booth all setup and ready for the 4 pm opening of the exhibit hall.  IRCE is expecting 600+ exhibitors and over 10,000 attendees!  We are looking forward to meeting with retailers from across the country today about how GAFUSION takes Google Analytics to the next level by first, centralizing all the data in one place and then allowing in-store transactions to be matched to online marketing efforts!

Not only will we be giving away fresh NC honey from the Beacon Beehive (shout out to Mark Patterson, beekeeper!), but qualified visitors will have a chance to instantly win up to $200 on the spot!


IRCE gafusion honey A



About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.