Learn about GAFUSION at IRCE Chicago next week!

By | 2020-01-29T15:17:51+00:00 May 28th, 2015|Categories: Beacon News|

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If you are a multi-channel retailer that is struggling to determine how your online marketing affects in-store sales, stop by our booth (#1815) at IRCE to learn how GAFUSION helps solve this problem by supercharging Google Analytics.

gafusion irceIt amazes me how retailers excessively analyze their online conversions, while in-store transactions carry far less scrutiny.  Why?  Because online data is captured under their website analytics and, well, in-store analytics are challenging.

Retailers know that online marketing drives in-store sales “to some degree”.  They don’t know how much or necessarily why, but they “just know” it does.  So many retailers develop their marketing strategy based solely on their web analytics data – even though the vast majority of their sales occurs in their brick-and-mortar stores, NOT online.  This doesn’t make sense!

Get it together!  GAFUSION brings all the data “under one sturdy roof” (Google Analytics) and allows you see how online marketing is affecting in-store sales.

Our theme at IRCE this year is “Give us 10, Instantly Win!”  If you qualify, you could win up to $200 instantly!  So stop by booth (#1815) to chat with the following members of our team to learn more about GAFUSION.

  • Mark Dirks, President/CEO
  • Rick Boccard, Director of Sales
  • Andrea Cole, Director of Digital Marketing
  • Christy Joyce, Director of Creative Marketing
  • Gus Kroustalis, Google Analytics Strategist
  • Ryan Dirks, Digital Marketing Analyst


About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.