Learn about GAFUSION at IRCE Chicago next week!

By | 2017-06-16T13:02:13+00:00 May 28th, 2015|Categories: Beacon News|

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If you are a multi-channel retailer that is struggling to determine how your online marketing affects in-store sales, stop by our booth (#1815) at IRCE to learn how GAFUSION helps solve this problem by supercharging Google Analytics.

gafusion irceIt amazes me how retailers excessively analyze their online conversions, while in-store transactions carry far less scrutiny.  Why?  Because online data is captured under their website analytics and, well, in-store analytics are challenging.

Retailers know that online marketing drives in-store sales “to some degree”.  They don’t know how much or necessarily why, but they “just know” it does.  So many retailers develop their marketing strategy based solely on their web analytics data – even though the vast majority of their sales occurs in their brick-and-mortar stores, NOT online.  This doesn’t make sense!

Get it together!  GAFUSION brings all the data “under one sturdy roof” (Google Analytics) and allows you see how online marketing is affecting in-store sales.

Our theme at IRCE this year is “Give us 10, Instantly Win!”  If you qualify, you could win up to $200 instantly!  So stop by booth (#1815) to chat with the following members of our team to learn more about GAFUSION.


About the Author:

Mark Dirks
Mark Dirks is the CEO for Beacon Technologies, but claims that Senior Web Business Consultant is more fitting. With a Masters Degree from Kansas State in Information Systems and a BS from Wake Forest in Mathematics/Computer Science, his passion is helping clients get the most out of their website and internet technology. Mark co-founded Beacon after spending a couple of years with RJ Reynolds and 13 years at AT&T. Outside of Beacon, he is an avid racquetball and softball player, while also coaching youth baseball and football.