RETAILERS: How will your online marketing impact in-store sales this holiday shopping season?

By | 2017-08-08T08:19:56+00:00 September 23rd, 2014|Categories: Google Analytics|

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Install GAFUSIONTM and you’ll know.  It’s very simple and affordable to setup with absolutely no long-term obligation.  No fees until you see the results after the holidays.  But it’s extremely important to install it soon.

Before we know it, digital marketing campaigns for the holiday season will be in full swing. Of course they will drive online sales, but they will also drive in-store sales.  GAFUSION extends Google Analytics to connect these in-store sales back to online activity and interactions with customers.  The sooner you get GAFUSION installed, the higher the match-back rates you will achieve over the Thanksgiving and Christmas holiday shopping season.

Yes, it’s only September, but we all know that people have already started their holiday shopping. Online shopping will grow dramatically in October and even more so toward Thanksgiving.  GAFUSION needs to be collecting these early activities, even if the sale happens 30 or 90 days from now.  Each day that goes by, you are missing very valuable data for assessing your total marketing strategy this year and preparing for next year.  If you wait until after the holiday shopping season, it’s too late.

Check out our 4-minute video or contact us to reserve a spot in our setup queue and learn why clients are saying, GAFUSION is making us rethink our digital marketing strategy.” 

GAFUSION for retail

About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.