GAFUSION – A Hit at IRCE 2014!

By | 2017-08-08T08:11:01+00:00 June 18th, 2014|Categories: Beacon News|

Est. Reading Time: 2 minute

GAFUSION at IRCE Wow! What a week in Chicago at IRCE!

The response was overwhelmingly positive about GAFUSION. Great to see the excitement when visitors to our booth discovered they could finally see their in-store transaction data in Google Analytics right next to their online data.  Once they also realized GAFUSION matches in-store transactions back to online activity, they said things like, “Online AND offline data in one place, really?”, “No one does this.”, “How fast can you have this installed?”, “Every multi-channel merchant needs this.”

Our current GAFUSION customers consistently say, “GAFUSION is making us rethink our digital marketing strategy.” Why? Because they can quantify how SEO, PPC, Social Media and Email marketing tactics are affecting in-store sales… and they can get this information quickly with their existing Google Analytics installation.

Since the show, I’ve received several email messages and inquiries, one of which stated, “I was truly impressed with the GAFUSION product after talking to you at the IRCE show last week. I believe this is a great product so many retailers need all over the world to make their services better.”

After speaking to a couple hundred people at our booth, including reps from companies like Bed Bath & Beyond, Lane Bryant and Advance Auto Parts, we left Chicago even more excited about GAFUSION with a ton of prospective clients and very, very tired feet!

The honey was a hit too! Visitors to our booth happily snapped up jars of “North Carolina Honey” from the Beacon Beehive that we sponsor in an effort to help protect the honey bee population. We’ll bring more next year… along with some very warm, homemade NC biscuits!

Visit the GAFUSION section of our website to learn more or contact us to sign up for one of our Wednesday Webinars.  …or contact me directly!

IRCE 2014 honey

About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.