Time Saving Features in Adwords Editor: The Copy and Paste

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I remember back in the day, stumbling upon a neat little tool called “Adwords Editor“.  And it was like the sky broke open, angels sang, and the gods smiled down on me. Once I used it, all I could say was: WHAT. A. FIND. Unfortunately I made this find after having a co-worker do a tremendous and tedious account overhaul manually is Adwords, but let’s not talk about that.

Anyway… we all know how Adwords Editor saves us time creating, managing, and editing PPC accounts. But there are even more features once you get into the nitty-gritty of Editor that are worth being aware of. And today I’d like to talk about the most simple of these: copy & paste.

The Copy and Paste in Adwords Editor

Yup. Good ol’ copy and paste. So, we all know you can export all or parts of an account using the “Export” feature under “File”. But what if you want to manipulate something super specific, like ad copy and keyword destination URLs? Exporting this is difficult and even impossible in some circumstances. Well,  copy and paste to the rescue!

How to Use Copy and Paste in Adwords Editor

Simply Control + C or Shift + C (depending on whether you’re selecting choice data or all data in a group) and Control + V into Excel. All data, including headings, will be pasted. Now do your thing with edits. Save as CSV, making sure your headings match, and import into Editor. Review and approve edits. Done! Now wasn’t that easy?

 

This method has served me particularly well in making large, sweeping changes to ad copy. Give it a try and check back again for more tips on our beloved Adwords Editor!

 

~Andrea

 

 

 

Andrea Cole
Andrea Cole is Beacon’s Director of Digital Marketing and not only provides strategic consultation for Beacon’s top clients, but also drives the overarching strategy across the organization, including tools, processes and direction for SEO, PPC, Social, Email and Analytics. She joined the team in 2010 as an SEO/Analytics expert. Andrea is also the author of The SEOptimist blog which provides useful tips and informative articles on SEO, PPC and Web Marketing. Andrea brings a wealth of knowledge and experience to our top level clients.

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