Notes from the field.
Published February 7, 2011 | Categories: Ecommerce
I attended a Webinar hosted by Vortx recently and had a chance to learn a few things that can affect conversions of shoppers.
1. 75% of shoppers use the search box to find products. They pointed out that the top 10 e-tailers all have the same style search box: a long narrow search box prominently displayed in the header.
2. You have 7 seconds to impact a shopper with the product detail, after that they will typically go to another product.
3. There are 3 main pieces of information shopper want to see quickly:
- Product Image
- Product Description
- Pricing/ Add to Cart
These items need to be clearly defined and prominent. Add to Cart button should be above the fold and use a color scheme to draw the eye to it.
4. The use of tabs is fading, major e-tailers are no longer using them to convey information.
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