2010 Blog Articles - Beacon Blog

2010 in Web Marketing...or What did I learn?

By Beacon News | December 31, 2010

When you (or in this case, I) do something for 365 days, a few lessons should manage to sink in. The the plans and priority items that you set on the first of the year will likely differ greatly from your focuses on the last. Appreciate, but don't fall in love with your analytics tools - something better will be available next year.

Tips for Creating an Effective Image Ad Campaign

By Beacon News | December 30, 2010

1) Consistency with the theme is so important. Make sure that the images, offers, and text content you include on your graphic are highly visible on the destination landing page so that visitors don’t feel lost when they arrive on your site.

NCTA Partnership

By Beacon News | December 30, 2010

Beacon Technologies inks partnership with the North Carolina Technology Association (NCTA) to provide full scale web marketing for the association, including search engine optimization (SEO), blog development, social media marketing management, email management consulting and deep Google Analytics setup & consulting.  The objective of this agreement is to support NCTA in becoming the primary destination website for technology-related information in North Carolina.

Conversion Tracking for Facebook Social Ads

By Beacon News | December 30, 2010

Finally! This great new feature is still in beta but it is exactly what Facebook marketers have been waiting for. Soon all of us will be able to track activity that happens on our websites as a result of someone on Facebook seeing or clicking on our Ads. Conversion tracking helps us see the whole picture and I am very excited to start using this on a future campaign.

Beacon CFO Honored

By Beacon News | December 30, 2010

Rob Darst was honored last night as one of the top CFO’s in the Triad. He was a finalist for the Small Business category and was presented an award at the CFO of the Year Banquet last night at Starmount Country Club.

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