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burton+BURTON Website Redesign

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Beacon recently launched a redesign of one of our largest sites, burton+BURTON.  They are the largest wholesaler of balloon and gift products. burton+BURTON are a long-term client and this is the third major redesign Beacon has been involved with. Their site is a marriage of our two strengths:  eCommerce (ASP-based) and Cascade Server content management.  Here are some highlights of the new design and functionality:

• The new design split the site into three “subsites” off of the main homepage:  About Us, Online Store, and Education

• Involved a complete redesign of every page.

• A rewrite of the product listing page and a new, more modern filtering system (example).

• Numerous search engine improvements to the site, including URL rewrites and dynamically feeding the meta descriptions and titles for each category and product.

• Type-ahead AJAX search for their “Quick Order” form.

• Improved shopping cart experience.

• Ability to add videos to each of the four homepages.

Most everyone here worked on the redesign at some point.  MANY THANKS to all who made this happen.

BEFORE

AFTER

Categories: Beacon News
Tags: Web MarketingB+BWeb Developmentseoweb design
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