burton+BURTON Website Redesign

By Beacon News | Published November 11, 2010 | Categories: Beacon News

Beacon recently launched a redesign of one of our largest sites, burton+BURTON.  They are the largest wholesaler of balloon and gift products. burton+BURTON are a long-term client and this is the third major redesign Beacon has been involved with. Their site is a marriage of our two strengths:  eCommerce (ASP-based) and Cascade Server content management.  Here are some highlights of the new design and functionality:

• The new design split the site into three “subsites” off of the main homepage:  About Us, Online Store, and Education

• Involved a complete redesign of every page.

• A rewrite of the product listing page and a new, more modern filtering system (example).

• Numerous search engine improvements to the site, including URL rewrites and
dynamically feeding the meta descriptions and titles for each category and product.

• Type-ahead AJAX search for their “Quick Order” form.

• Improved shopping cart experience.

• Ability to add videos to each of the four homepages.

Most everyone here worked on the redesign at some point.  MANY THANKS to all who made this happened!

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