100 Call to Action Keywords for Marketing Campaigns
Published December 22, 2009 | Categories: Web Development
Revised for 2017
What is a call to action?
A call to action (abbreviated as CTA) in marketing is a term used to prompt an immediate response or encourage a sale. Generally, a call to action is an imperative verb. The action isn’t always limited to a sale. However, it can also include another conversion point on your website like download an eBook, sign up for a webinar, get a coupon. A call to action or CTA can be typically placed anywhere within your marketing, website, blog, and email or nested within a blog post.
The goal of a call to action phrases is to create a sense of urgency. The sooner you can inspire action to your target consumers the sooner you can get people to take action.
When crafting your call-to-action, it’s easy to get sidetracked or overwhelmed so we have compiled a quick checklist to offer a bit of guidance when crafting an effective call to action.
CTA Best Practices Checklist
Design
When designing your call to action make it large enough to stand out from other elements but that it does not appear overly aggressive. Also, be sure to use contrasting colors that fit with the overall design of your website. You can head over to paletton.com and test various color schemes. Additionally, you can use images or vector art to make your CTA more attractive and gain more attention.
Content
When crafting your CTA make sure it is clear and concise. The reader should clearly know what to expect when they click on your CTA. Remember that less is more when designing your CTA. You want to strive to use as few words as possible while clearly articulating the benefits. Whitespace is also an important element when designing any sort of call to action. Remember crowded text makes the CTA more difficult to see, so readers may pass over it.
Here is a list of 100 Call to Action Keywords to get your online ad campaigns going.
In alphabetical order.
- Act Now
- Add to your
- Apply today
- Be sure to
- Book now
- Buy and Save
- Buy Now
- Call today
- Check our
- Check out
- Check this out
- Choose your
- Click button
- Click for more
- Click Here
- Come see our prices
- Compare prices
- Contact us
- Contact us today
- Discover
- Do not buy unless
- Don’t forget to
- Don’t miss
- Don’t wait
- Download now
- Find Items
- Find out more
- Find savings
- Find yours
- Follow this
- Get a quote
- Get Free
- Get it here
- Get More Info Here
- Get the Best
- Get your
- Give a gift
- How to
- Hurry
- Investigate
- Join today
- Join us
- Learn more
- Learn to
- Look at
- Need more
- No obligation to try
- Now you can
- Order Now
- Order Your
- Pay Less
- Please see
- Please view our
- Purchase
- Read reviews
- Register
- Request yours today
- Research
- Respond by
- Rush today
- Save Big
- Save Money
- Save on
- Save Today
- Save up to
- Save with
- Search for
- Search Now
- Search our
- See deals
- See more
- See our coupon
- See our products
- See pricing
- Send for
- Shop at
- Shop low prices
- Shop now
- Shop online
- Shop today
- Show price
- Sign me up now
- Sign up
- Start now
- Start today
- Stock up
- Submit
- Take a closer look
- Take a look at
- Take a tour
- Tour our
- Try it today
- View all Products
- View features
- Visit our
- Visit us at
- Watch for
- You might also try
- You might consider
- Yours for asking
Definitely mix it up a little and add phrases to your liking.
Always be testing!
From John Caples Tested Advertising Methods:
ACTION– that’s the vital quality that emotional copy possesses and that “reason why” copy lacks. “Reason why” copy appeals to the the readers’ intelligence and makes them nod their heads in agreement with you. But emotional copy goes deeper. It gets into those portions of the brain where love and hate and fear and desire are. Both types of copy are important. Skillfully combine the two and you will make the readers get up out of their chairs and start for the store.
Urge the Reader to Act – Do not leave them hanging in midair. Tell them what to do. If you can give them a definite reason for immediate action, such as “Price is going up” or “Supply will soon be exhausted,” so much the better.
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