100 Call to Action Keywords for Marketing Campaigns

Beacon Blog Article

By Beacon News | Published December 22, 2009 | Categories: Web Development

Revised for 2017

What is a call to action?

A call to action (abbreviated as CTA) in marketing is a term used to prompt an immediate response or encourage a sale. Generally, a call to action is an imperative verb. The action isn’t always limited to a sale. However, it can also include another conversion point on your website like download an eBook, sign up for a webinar, get a coupon. A call to action or CTA can be typically placed anywhere within your marketing, website, blog, and email or nested within a blog post.

The goal of a call to action phrases is to create a sense of urgency. The sooner you can inspire action to your target consumers the sooner you can get people to take action.

When crafting your call-to-action, it’s easy to get sidetracked or overwhelmed so we have compiled a quick checklist to offer a bit of guidance when crafting an effective call to action.

CTA Best Practices Checklist


When designing your call to action make it large enough to stand out from other elements but that it does not appear overly aggressive. Also, be sure to use contrasting colors that fit with the overall design of your website. You can head over to paletton.com and test various color schemes. Additionally, you can use images or vector art to make your CTA more attractive and gain more attention.


When crafting your CTA make sure it is clear and concise. The reader should clearly know what to expect when they click on your CTA. Remember that less is more when designing your CTA. You want to strive to use as few words as possible while clearly articulating the benefits. Whitespace is also an important element when designing any sort of call to action. Remember crowded text makes the CTA more difficult to see, so readers may pass over it.

Here is a list of 100 Call to Action Keywords to get your online ad campaigns going.

In alphabetical order.

  1. Act Now
  2. Add to your
  3. Apply today
  4. Be sure to
  5. Book now
  6. Buy and Save
  7. Buy Now
  8. Call today
  9. Check our
  10. Check out
  11. Check this out
  12. Choose your
  13. Click button
  14. Click for more
  15. Click Here
  16. Come see our prices
  17. Compare prices
  18. Contact us
  19. Contact us today
  20. Discover
  21. Do not buy unless
  22. Don’t forget to
  23. Don’t miss
  24. Don’t wait
  25. Download now
  26. Find Items
  27. Find out more
  28. Find savings
  29. Find yours
  30. Follow this
  31. Get a quote
  32. Get Free
  33. Get it here
  34. Get More Info Here
  35. Get the Best
  36. Get your
  37. Give a gift
  38. How to
  39. Hurry
  40. Investigate
  41. Join today
  42. Join us
  43. Learn more
  44. Learn to
  45. Look at
  46. Need more
  47. No obligation to try
  48. Now you can
  49. Order Now
  50. Order Your
  51. Pay Less
  52. Please see
  53. Please view our
  54. Purchase
  55. Read reviews
  56. Register
  57. Request yours today
  58. Research
  59. Respond by
  60. Rush today
  61. Save Big
  62. Save Money
  63. Save on
  64. Save Today
  65. Save up to
  66. Save with
  67. Search for
  68. Search Now
  69. Search our
  70. See deals
  71. See more
  72. See our coupon
  73. See our products
  74. See pricing
  75. Send for
  76. Shop at
  77. Shop low prices
  78. Shop now
  79. Shop online
  80. Shop today
  81. Show price
  82. Sign me up now
  83. Sign up
  84. Start now
  85. Start today
  86. Stock up
  87. Submit
  88. Take a closer look
  89. Take a look at
  90. Take a tour
  91. Tour our
  92. Try it today
  93. View all Products
  94. View features
  95. Visit our
  96. Visit us at
  97. Watch for
  98. You might also try
  99. You might consider
  100. Yours for asking

Definitely mix it up a little and add phrases to your liking.

Always be testing!

From John Caples Tested Advertising Methods:

ACTION– that’s the vital quality that emotional copy possesses and that “reason why” copy lacks.  “Reason why” copy appeals to the the readers’ intelligence and makes them nod their heads in agreement with you. But emotional copy goes deeper. It gets into those portions of the brain where love and hate and fear and desire are. Both types of copy are important. Skillfully combine the two and you will make the readers get up out of their chairs and start for the store.

Urge the Reader to Act – Do not leave them hanging in midair.  Tell them what to do. If you can give them a definite reason for immediate action, such as “Price is going up” or “Supply will soon be exhausted,” so much the better.

Let's get to work!

Contact Us