E-commerce in a failing economy

By | 2017-02-21T12:05:45+00:00 December 9th, 2008|Categories: Web Development|Tags: |

Est. Reading Time: 3 minutes

While retail is suffering here in the United States and the general economic outlook is bleak (at best) there are some bright spots. E-commerce is experiencing huge growth right now and with due cause.

Think about your own experiences of late, you tend to look for bargains, generic margin rather than expensive name brand butter substitute, a new cotton blouse from the sale rack, GAS as the one station in town still under $4.00 per.

But where better to do your bargain hunting than online? Do you know about gas buddy? This site will help you find cheaper gas: http://www.gasbuddy.com/ How about www.Overstock.com/ ? They may not always have what you are looking for, but if you browse their “e-isles” you’re sure to find at least one bargain. Or why not shop the entire internet at once? Google offers suggestions for products at the top of each page (see SHOPPING), or to really refine your shopping check out some of the shopping engines like Shopzilla.com.

Sites like Shopzilla not only find you the best prices they provide ratings from other customers, watch out for those with frowny faces, so, as a business person how can you take advantage and get noticed by all these myriad listing services? Well, you need lots of time to devote to optimizing your e-commerce website, (if you already have one). You’ll need to figure out exactly what potential customers are typing when they are looking for products you want to sell. You need to find out what you competition does in order to rank well, you’ll need to use a managed approach to paid ads, and you’ll need to feed all your data to the shopping engines daily.

Done well, this can easily turn into a full time job in itself, and the old adage of anything worth doing is worth doing well holds true here, if you aren’t willing to invest a lot of time then hire it done. Look for examples of e-commerce similar to yours and find out who does their Search Engine Management. Is the company you are hiring certified, and by whom?

If you want to see all these varied techniques in action mouse over to www.sportsnutshop.com this site is more than just an e-commerce site with 400% growth year on year, it’s a test bed for the experts at Beacon Technologies. Their skills are honed to a razors edge by constantly adjusting and tweaking this site. The result is that this site enjoys more cutting edge technology than its competition, and it shows, while you’re there save 10% off ANYTHING during July by using “blogthis” as the promo code when you place your order.

About the Author:

Mark Dirks
Before becoming Beacon's CEO, Mark climbed through the technical ranks, starting as an application developer for RJ Reynolds. He then spent 15 years at AT&T, where he led the creation of one of the world’s first corporate intranets. Co-founding Beacon in 1998, he has driven consistent growth, long-term partnerships and a unique culture for 20 years. Mark was instrumental in forming relationships with Google, Accenture, KPMG Consulting, Lockheed Martin and the U.S. Department of Education (when Beacon developed FAFSA on the Web). These relationships during the company's early years, coupled with Mark’s leadership and business development skills, foreshadowed the growth of Beacon's Higher Education portfolio over the last 10 years. Mark holds a B.S. in Mathematics from Wake Forest University and an M.S. in Computer Systems from Kansas State University. He serves on the Board of Directors for the North Carolina Technology Association, was named Small Business Person of the Year by the Greensboro Chamber of Commerce and received the Entrepreneurial Success Award by the Winston-Salem Chamber of Commerce.