Web Marketing Services 

Google Website Optimizer

Our clients are as excited about Google's Website Optimizer (GWO), as we are. Why? Google Website Optimizer allows you to try different layouts, alternate content, new buttons, and even new colors through split A/B testing or multivariate testing without making permanent changes to your site. Better yet, your visitors ultimately determine which site elements lead them to perform the actions you desire most, such as filling out a form, adding an item to the shopping cart, or taking the big plunge to enter their credit card.

Analysis & Design

Our team of experts conducts brainstorming sessions to identify areas of your site where usability improvements might do a better job of persuading visitors to perform certain actions that result in conversions. The brainstorming results are transformed into multiple professional designs used for split A/B testing and multivariate testing through Website Optimizer.

Development & Testing

Each experiment is unique and presents new challenges and opportunities to improve the performance of your website. Our development team utilizes software development life-cycle standards to introduce new features and functionality to your website through Website Optimizer experiments. Each experiment undergoes extensive quality testing before being implemented into your live site.

Tracking & Stats

Your experiment is running. Now what? Our GA/SEM team tracks the performance of each website optimizer experiment and regularly communicates progress and status with you. Our team analyzes all statistics and converts them into plain English so you can easily track which variation of an experiment is motivating visitors the most.

Last year, Beacon debuted the Beacon Technologies Web Blog. Visit the Google Website Optimizer section to discover more about the capabilities of website optimizer, more about what split A/B testing and multivariate testing are, and to learn more about what we are doing.