Website Development

Successful website development can be traced to several important factors. First and foremost, the site should address the goals of the business while fulfilling the needs of the website visitor. First impressions are important and the navigation must be intuitive and easy to use. Providing good quality content will ensure that visitors return.

Addressing this checklist will increase your website's chances at success:


Design a website that effectively promotes your brand and uses technology in a creative way. Clearly identify your product or purpose and communicate your values so as to leave the visitor with a positive, lasting impression. Consider responsive design as it makes your website accessible to mobile users, an ever growing demographic.


This may appear obvious to most, yet it is still one of the main reasons why some websites fail. Navigation must be intuitive as visitors will not hesitate to leave if they have any trouble finding exactly what they're looking for.


Interesting content is the main reason why visitors return. This requires time and effort. Content is king, as they say, and it has a direct impact on search engine rankings as well.


Having a sound SEO strategy begins with establishing goals. Whether these include brand awareness, lead generation, or online sales, having goals and strategies in place can be a key factor in your site's effectiveness.


Keeping your visitor's information safe is of primary importance, particularly if yours is an ecommerce website. Before committing to a hosting company, make sure you discuss security as well as past downtime percentage and data retrieval should it be necessary.

With experts in design, SEO, and hosting, Beacon has all the resources necessary to bring your website development project to fruition, from start to finish. We do not outsource, so you'll have access to resources in all areas of expertise, all under one roof. Call a member of the Beacon team today to discuss your web development project today.

To find out more about Beacon Technologies' website development solutions or to receive a quote today, Contact Us Today!

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"Compared to the site we've been working on for the past year, the site that Beacon is building (with all their expertise and experience) is much easier for the end users."

Kevin J. Bailey
Whitman School, Syracuse University