User Experience Review & Analysis

Beacon conducts on-site interviews with key stakeholder groups that are typically identified by our clients.  For Higher Ed projects, these interviews may include Admissions Directors, marketing staff, Deans, current students, alumni, parents, etc.  For retailers, these might include executive staff, customer services groups, consumers, etc.

Beacon typically uses online surveys to evaluate user experience as these are convenient to participants and cost-effective.  And of course, Beacon conducts focus group sessions to understand priorities, identify needs and gauge the passion first-hand in a more collaborative group setting.

User Experience Analysis for Higher Ed Websites

User Experience Analysis for Ecommerce Websites

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"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."

Mark Dengler
Project Manager/Business Analyst
New Jersey Resources