User Engagement Review & Analysis
As a company founded in technology, analytics and marketing, we believe it is essential to review and analyze all available data that may produce a better solution. Heat maps, broken link reports, site search logs, analytics tracking and 3rd party SEO management software are critical components in this process. We also focus on gathering insights from your website analytics, which typically include:
- Site Metrics over time, by geography
- Marketing channel performance (SEO, PPC, Social, Email)
- Visitor click paths & landing page popularity
- Site search & device utilization
- Conversion funnels & optimization opportunities
"Again, I'm completely BLOWN AWAY! This is great stuff...."
"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."