STRATEGY: Driven by User Experience, Data & Brand

What do you want to achieve with your website and your marketing efforts?  It’s more complex and competitive than ever.  So take a deep breath and make sure you do it right by completely engaging your target audience.  Tap into the deep experience of Beacon’s Strategy Team to produce a Strategic Plan that marries your brand, content, website, technology, user experience and marketing tactics.

Building a sturdy house requires a well-conceived blueprint.  The same is true for your digital business.  Whether you are starting over or ''re-modeling'', our veteran technology and marketing consultants lay out a plan that will engage your customers and lift sales.

At Beacon, we are not simply order-takers.  We bring ideas and solutions to the table based on many years of seeing what works and what doesn't.  We are on top of new design trends, technologies and tools so you can focus on your business.  Interviews, analysis, research, best practices, business goals, focus groups, surveys and our deep marketing and technology experience come together to produce a comprehensive Strategic Plan, which serves as your blueprint for success.

User Experience Analysis

User Engagement Analysis

Marketing Review & Analysis

Comprehensive Strategic Plan

Connect with Us

"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Compared to the site we've been working on for the past year, the site that Beacon is building (with all their expertise and experience) is much easier for the end users."

Kevin J. Bailey
Whitman School, Syracuse University