Email Marketing Design
Good email campaign design (“Email Marketing”) is more than text, fonts and images. There’s way more to it! Nowadays, everyone is bombarded with email. Some people automatically send unknown email directly to their junk folder (and never view it). Others simply delete anything they don’t recognize. And what do people do when their email doesn't render properly on their email platform or mobile device? DELETE!
Marketing and technology come together again in Email Marketing, which is right in Beacon’s wheelhouse! It’s a process of analyzing data, identifying target audiences, understanding the purpose for your email campaign(s), developing a strategy, selecting email marketing tools, measuring results, testing new ideas, assessing results and continually optimizing your campaigns. Design your email templates to represent your brand properly, provide flexibility for the imagery and marketing messages, and display effectively on the multitude of devices and platforms. Design your messaging to be appealing and engage your target audience.
Our marketing and technology teams practice responsive design all the time. ~34% of consumers check email on their mobile device, so your email campaigns MUST be designed accordingly and with plenty of white space around buttons for "finger taps".
"Again, I'm completely BLOWN AWAY! This is great stuff...."
"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."