Brand & Logo Design

A great logo is more than images and words.  It’s a piece of art that tells a story about your company - who you are, what you do and what you stand for.  Your logo is the foundation of your brand, identifying your business or product in its simplest form.  It’s a daunting task and that's why we take the time to do it right.

"Wow!"  That’s what we want to hear when people see your new logo.  To get this response, we work toward a creative, simple and scalable logo that makes your brand shine.  It requires upfront research to fully understand your brand, your color scheme and what your company is all about.  We cycle through several concepts and sketches, gathering feedback from test markets to ultimately produce a final design that “nails it”!

From a brand identity standpoint, guidelines are usually assembled to ensure consistency across all the possible channels.  These guidelines govern your identity with approved color palettes, fonts, layouts, measurements and much more.  Beacon’s creative team helps create and fine-tune these guidelines for our clients, particularly for their websites and digital marketing channels.  Many have not extended their long-standing, traditional marketing guidelines to the web, so we close this common gap before performing any creative web or logo design.

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"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Compared to the site we've been working on for the past year, the site that Beacon is building (with all their expertise and experience) is much easier for the end users."

Kevin J. Bailey
Whitman School, Syracuse University