Conversion Optimization Process

Analysis & Design:  We conduct brainstorming sessions to identify areas of your site where usability improvements might make it easier for visitors to perform actions that lead to conversions.  Design and functional recommendations emerge from these hypotheses that will be used for split A/B and multivariate testing.


Development & Testing:  Our developers create and deploy the new features to your website through a custom approach or using specialized conversion optimization testing software.  Each experiment undergoes extensive quality testing before being implemented into your live site.


Tracking & Stats:  Our digital marketing team tracks the performance of each experiment and regularly communicates progress.  Our team analyzes all statistics and converts them into plain English so you can easily track which variation of an experiment is most productive.

 
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"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."

Mark Dengler
Project Manager/Business Analyst
New Jersey Resources
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