MARKETING: A Comprehensive Multi-Channel Approach
Your website is at the center of your marketing strategy. Your brand and messaging extend from it through content and creative design that carefully considers social media, paid search, email, print collateral and even SEO landing pages. Wrapping these marketing efforts with data-driven decision-making tools like Google Analytics is what drives success.
Digital Marketing is a continuous process: analyze - adjust - execute - assess (repeat). However, it's not completely data-driven! Your strategy must also consider best practices in brand management, creative campaign design and customer engagement. Since all of this resonates from your website, you must plan for continuous change there too.
There are many ways to invest your digital marketing budget, even within each primary channel - SEO, PPC, Social Media and Email. But keep in mind that digital marketing is no longer about simply increasing traffic. It's about marketing smartly. It's about producing creative marketing ideas, gathering valuable insights from the data and obtaining a measurable return on investment.
How many more leads or sales would you get if you increased your conversion rate by 0.5%? Using analytics data and optimization methods, Beacon improves the quality of traffic to your website. Reduce abandoned carts with a better checkout process. Increase the completion of registration or contact forms. Get more from your online customers!
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"Again, I'm completely BLOWN AWAY! This is great stuff...."
"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."