Beacon's Web Design & Development Approach

Rest Easy.  We have done this many, many times.  We've seen all kinds of websites, heard all kinds of ideas and worked with all kinds of businesses.

Building a house without a blueprint would certainly lead to re-work, change orders and a much longer build time.  The same is true for websites.  Beacon focuses on clearly understanding your needs before entering into costly development.  Projects run smoother, quality is higher and cost is minimized with our approach to web development.

STRATEGY ("Brains"): During this phase, Beacon’s accomplished Strategy Team thoroughly evaluates user experience and analytics data to custom define the design, marketing and technology strategy for success.  Beacon reviews and analyzes your business, user experience, data analytics, marketing, technology and brand to produce a comprehensive strategic plan and roadmap for subsequent design and development.

DESIGN ("Beauty"): During this phase, Beacon’s Creative Design Team taps their experience and creative juices to custom-design the graphics and messaging to effectively showcase your brand across multiple devices and mediums with measureable results.  Beacon uses the deliverables from the previous phase to perform creative graphic design, user interface design, digital marketing setup and analytics configuration with plenty of planned design-and-review iterations.

DEVELOPMENT ("Brawn"):  The strength and endurance of your website rests squarely on the infrastructure that it's built on.  During this phase, Beacon’s Development and Hosting Teams enlist our expert staff, proven processes, and best-in-class software to deliver, drive and support your strategy with quality.  Beacon brings the design and strategy to life through web development and integration with 3rd party software with appropriate content management and ecommerce software on top of a powerful web hosting infrastructure.

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"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."

Mark Dengler
Project Manager/Business Analyst
New Jersey Resources