Beacon's Google Analytics Approach

Beacon provides a wide range of Google Analytics Services as the company has been a GA expert since before it even existed.  That is, Beacon provided Urchin software to its clients before Google purchased it and renamed it as Google Analytics.  Plus we were selected as one of the first certified Google Analytics Partners. 


GA Assessment & Strategy:  All of our engagements begin with an evaluation of your website analytics platform (data collection and reporting) so we can better understand the critical functions of your business.  We also provide a channel assessment to understand what marketing efforts are currently working for you such that we can begin to identify new opportunities across the major marketing channels.  Next, we evaluate current GA integrations and determine if any offline data sources such as CRM, call center or POS data would provide value.  We then evaluate your existing reporting structures to indentify changes or additions that will better inform your business decisions.  Lastly, we produce a requirements document that defines the solution to measure website activity, support attribution analysis and drive decision-making more effectively.


 GA Account Setup & Configuration:  This includes the setup and configuration of Google Analytics features such as profiles, goals, goal funnels, event flows, advanced segments, custom reports, Adwords account syncronization, Google Webmaster tools syncronization, site search, ecommerce tracking, channel tagging, access management and custom channel for multi-channel reports.  This step includes a Technical Code Installation Document that can be handed to a developer for implementation into your website, including specific instructions for placement of code snippets, when to execute custom javascript methods and integration into any pages where a custom snippet is necessary.


GA Code Installation:  Beacon will code and install the actual code snippets and custom javascript (per document from previous step) in a test environment.  This will include code modifications to accommodate various ecommerce systems, content management systems and/or other platforms.  Beacon will setup a testing account and delivery of a testing profile ID for testing purposes.  Lastly, we will provide thorough testing and QA validation in the test environment.


GA Code Verification:  Beacon will perform an implementation review.  We will interact with all the features that are configured to generate data for reporting, then ensure data/reports meet the business specifications and document any issues that are found.  In addition, Beacon will reconcile key metrics with back end data at select time intervals to provide a comparison view that allows us to baseline our Google Analytics data against actuals. 


GA Ongoing Support:  This includes training, product support, reporting and regular analysis (including periodic "deep dives") to identify key insights and continually improve results across all the various marketing channels.

 
Connect with Us

"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Many companies want to race through requirements elicitation, but not the Beacon team. The extra time we spent on analysis paid enormous dividends throughout the remainder of the project."

Mark Dengler
Project Manager/Business Analyst
New Jersey Resources
[