Beacon's Digital Marketing Approach

The "Brains, Beauty and Brawn" philosophy also applies to Beacon's digital marketing services.  With all the different channels, we believe a comprehensive, data-driven approach is essential.  It starts with a well-designed website coupled with SEO, paid search (PPC), social media and email marketing, all wrapped into Google Analytics.  Your business goals and budget will drive the breadth and depth of your marketing strategy.

We recommend starting with a FREE Audit so one of our Strategists can evaluate and provide feedback on your current digital strategy.  This is typically followed by a deeper assessment to more fully understand user behavior, strengths, weaknesses and areas of opportunity.

Next, we brainstorm ideas with your marketing & business decision makers to develop a custom Digital Marketing Strategic Plan that meets your budget.  Once the plan is implemented, we continually repeat the process – assessing results, tuning the plan and re-executing accordingly.  With this process, you will see increasing improvement in ROI and engagement as the strategy hones in on visitor behavior.

As one of a select few Google Analytics Certified Partners (GACP) in North America, our clients benefit significantly from the close, active partner network.  Our clients enjoy cost-effective lead generation and increased sales due to higher rankings and visibility in the search engines.  Couple this with ROI-focused PPC management, creative Social Media Marketing campaigns, automated feeds to the shopping engines, geo-targeted marketing strategies and email marketing, and you can see why a well-conceived strategy is important.  There are a lot of options and tools out there now.  So success really depends on the technical and marketing minds that monitor, analyze, tune and re-tune your strategy.

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"Again, I'm completely BLOWN AWAY! This is great stuff...."

Robin Staley
The Princeton Review

"Compared to the site we've been working on for the past year, the site that Beacon is building (with all their expertise and experience) is much easier for the end users."

Kevin J. Bailey
Whitman School, Syracuse University