Comprehensive customized web marketing strategies. Results you can measure.
We know our customers expect more than just increased traffic. You want an honest, dependable, and collaborative partnership that produces cutting-edge internet marketing ideas, valuable insights about the data and measurable return on your investment. Your business will benefit from our team's unique combination of technical skills and extensive experience with search engine optimization (SEO), paid advertising (PPC), social media (facebook, twitter, blogs, etc) and Google Analytics. You also gain a distinct advantage because our web marketing staff sits under the same roof as our web development and hosting teams as they also play a critical role in your web marketing success.
Where do I start?
There are 3 critical questions that must be answered BEFORE you can take full advantage of web marketing. It’s not as easy as you may think.
- Business Goals: What are my goals and objectives for my website and my web marketing efforts?
- Current Baseline: Where do I stand with my current strategy with respect to these goals and objectives?
- Strategic Plan: What is the strategy to meet the goals and objectives?
Beacon is one of a select few Google Analytics Certified Partners (GACP) in North America. Google selected us because of our experience and professional approach in delivering results to our customers. By getting high rankings and visibility in Google, Yahoo, Bing and other search engines for critical business key phrases, our approach has helped our clients enjoy very cost-effective lead generation and increased sales. Couple this with ROI-focused PPC management, the emergence of Social Media Marketing, automated feeds to the shopping engines from our ecommerce solutions, geo-targeted marketing strategies and email marketing, and you can see how we can make a significant impact for our customers through all, or just a few of the many online marketing channels. With Google Analytics as our "dashboard" to all of this activity, it really comes down to the technical and marketing minds that monitor, analyze, tune and re-tune the strategy to produce the highest return on your investment.
Our programs are designed for businesses that fully understand the value, effort and funding required to consistently generate sales and leads through the internet. Successful online marketing requires regular, dedicated effort by an experienced staff, along with adequate funding.
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