Beacon has provided hosting (not outsourced) to nearly all of its clients since the company started in 1998. Now, with hundreds of domains to manage and thousands of email accounts, Beacon continues to manage all of its own servers (dedicated and shared), typically with development, test and production environments to facilitate best practices in change management for websites.
Our approach is straightforward in that Beacon’s hosting services are provided as a value-added service to simplify and expedite website development and maintenance, as well as digital marketing deployment. We believe that it’s a tremendous advantage to have a single firm support all three of these areas since all are tightly integrated. Not only does this keep the overall cost down, but customers can call a single support number for assistance.
Beacon provides several standard shared hosting plans that include more than sufficient bandwidth and disk space, email account management, SSL certificates, site transfers, Barracuda spam filtering, a variety of service level agreements and much more. Beacon’s engineers will work with you to determine the best hosting package for your specific business and technical needs.
The Bassett-Beacon relationship has been strong since 2005. Bassett Furniture has become a major player in the digital space, working very collaboratively, to grow from just an initial website presence to a company that successfully leverages just about every aspect of digital marketing. Following a well-planned digital growth strategy, Bassett's highly creative, well-integrated, ecommerce, content-rich, audience-focused approach at the local and national levels has been amazing.
After being selected as a home furnishings partner/brand for HGTV, Bassett Furniture developed a new website to represent their new line for HGTV. Leveraging previous knowledge from the main Bassett website, Beacon worked with the Bassett HGTV division to meet a very tight timeline, complete with a content management system, interfaces with back-office product and ordering systems and comprehensive digital marketing services. Emphasis on Google Analytics setup, SEO landing page development along with establishing an email platform, defining the email marketing strategy and actually handling the email distribution were critical components of this project.
Burton and Burton (formerly Flowers, Inc. Balloons) selected Beacon in 2001 to help develop its initial wholesale ecommerce website solution. The objective was two-fold, to provide an easy-to-use 7x24 storefront to its existing clients across the country and to obtain new retailers. This has been a true partnership since day 1 with commitment to continuously grow and improve the website - which has made b+B the primary player in the online wholesale balloon and gifts space.