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Web Development 

Web Video Production

Your Corporate Web Video - It's Time!
Being a website design company since 1998, it was obvious by the turn of the century that video would ultimately dominate the web.  Well, it's here.  Although Beacon has been working with video for many years, we are now jumping in with both feet to provide Web Video Production Services, specifically targeting corporate web video production (the company, leadership, people, products, services).  Check out our Corporate Video...just practicing what we preach!


Let's face it.  Internet users don't read content much anymore.  YouTube is the 2nd largest "search engine".  Video is prevalent everywhere. Most people can shoot video with their phones now and guess what, these phone video clips seem to instantly make their way into the social networks.  It's here to stay. 


With Beacon's Web Video Production Services, you get the same professional, high quality, creative approach that we have always provided with our website design and development projects.  Collaboration. Planning. Creativity. Experience. These are all essential for success.  Since Beacon provides web design, web marketing, web hosting, ecommerce development and web application development, web video is a welcome addition to our capabilities - and for giving you a single, dependable vendor to work with for all of these important web services.
Beacon wants you to stay ahead of your competition by setting your business apart and attracting customers. Nowadays, successful websites present their message in a unique, creative and engaging way.  Ask yourself this, "Would your website visitors rather read through all your content or would they rather sit back, see and hear about your business?"  Most every website is laden with content, requiring visitors to click-and-read, click-and-read, click-and-read.  It's time to move forward.


We create sharp corporate web videos, product demo videos and videos for media campaigns by using experienced actors, professional lighting and production, and a well-conceived script to deliver your message with powerful impact. Adding web video to your website gives you the ability to communicate your message more creatively and effectively through visual imagery, spoken words, music and text.   It's time to take your one-dimensional, text-based website a giant step forward.


Web video not only provides a succinct message to your customers, but it builds credibility by demonstrating a new level of professionalism.  Consequently, corporate web video production coupled with a strong web marketing strategy is proven to generate more online traffic, increase sales and lead generation, reduce customer service expenses, and increas call-to-action ratios.


What are some ways to use video on my corporate website?

  • "Welcome" message from an actor or a leader in your corporation to build trust and provide a personal touch.
  • "Corporate" video that shows your people, products and services - with the personality and imagery that you want your customers to see.
  • Short "Product" or "Service" Clips that quickly and effectively communicate information about specific products, product lines, services.  This includes product announcements or new service offerings.
  • "Expert Insights" that demonstrate thought leadership and subject matter expertise.  These raise credibility and are excellent for social media networks. 
  • There are many other ways to use web video, including Training, answering FAQs, guiding visitors through processes, streaming live events and much, much more

What's the Process for Corporate Web Video Production?

  • Pre-Production Services:  Brainstorming Session(s) & Project Plan, Scriptwriting, Art Direction, Shoot Logistics Plan, Talent Casting (On-screen, Voice)
  • Production Services:  High Definition Filming, Multi-Camera Shoots, Voice-Over Recordings, Dedicated Lighting Technicians, Dedicated Audio Engineers, Make-up Artists, Specialized Equipment (Dollies, Jibs, etc.)
  • Post Production Services:  Video Editing, Color Grading, Animation, Illustration, Photo Retouching, Video Streaming, Multiple Review/Edit Cycles with Clients
Our Clients
Bassett Furniture
  • Cascade Server CMS
  • Creative, elegant design for VA furniture company
  • Cool "Rooms We Love", "Fabrics We Love" Apps
  • Custom product interface from JD Edwards ERP.
  • Nextopia Site Search
  • Regional Stores managed thru common CMS template
  • Integration to multiple 3rd party systems
  • Google Analytics / Comprehensive Web Marketing Services
  • Custom Dedicated Hosting Services
  • eCommerce by Geography (Admin function to assign orders to stores)
Winston-Salem State University
  • Cascade Server CMS Implementation, includes Mobile version
  • Migrated 3500 pages from previous website to brand new design & nav structure
  • Required very collaborative, organized effort with WSSU organization
  • Integrated / Configured Google Maps for Campus
  • Trained 40 users and coordinated 14 Content Owner Groups
  • Included onsite infrastructure assessment of technology, capacity
  • Softly integrated social media channels into new website
  • Designed specifically for multiple audiences (students, parents, alumni, faculty)
  • Implemented Google Mini (for site search)
New Jersey Natural Gas
  • Cascade Server CMS
  • One of a set of 6 inter-related websites for NJ Resources
  • Revamped & Customized 20+ Customer Service User Functions that interface with JD Edwards software.
  • Beacon Customer for over 10 years
  • Manage 20+ domains under a custom hosting package
  • Comprehensive Web Marketing Management
burton+BURTON
  • B2B eCommerce solution for GA balloon & gifts wholesaler
  • Cascade Server CMS
  • Flash design & development
  • Custom interfaces to/from existing product/order systems
  • Complex navigational schema and filtering features
  • Nextopia Site Search
  • Comprehensive Web Marketing Services (SEO, PPC, Social Media, GA)
  • Hosting Services
  • Special Private Access Websites for Key Customers
  • Web Marketing focus on increasing registrations (high qualified only)
Texas A&M Foundation
  • Creative, modern design for higher education in TX
  • Cascade Server CMS (hosted by client)
  • Flash modules integrated into CMS
  • Integration to 3rd party software
  • Client editable RSS feed in local database
  • CMS-driven form fields
  • .NET calendar developed & integrated into CMS