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Web Development 

How We Do It: Proven Process + Good People

Rest Easy.  We have done this many, many times.  We’ve seen all kinds of websites, heard all kinds of ideas and worked with all kinds of businesses.  Website design and development may sound easy, but really isn’t.  Every project, big or small, requires the following – whether you fully document everything or simply think about each step.  The larger the website and the more complex the functionality, the more critical it is to concisely define the business rules, audiences, process flows, content requirements (owners, types, imagery, etc), creative layout and technical design.  Of course, larger projects typically have more stakeholders which demand more checkpoints, communication and project management.  But the bottom line is that EVERY successful website development project requires the following (to varying degrees):

  • Business Requirements Discussion(s) and Brainstorming
  • Project Management
  • Creative Considerations & Design
  • Content Creation (Copywriting, Images)
  • Technical Considerations & Design
  • Approvals
  • Development
  • Testing (by both Beacon and Customer)
  • Implementation
  • Post Implementation Cleanup

Of course, many website projects must also include:

  • Security
  • Hosting
  • Marketing
  • Interface/Integration

Now that you know the steps, or areas of attention, you then need to consider the people that are involved with each step.  Most of our projects require AT LEAST a Project Manager/Analyst, Creative Designer and Web Developer. Just as you don’t want your painters serving as the general contractor when building a house, you don’t want your creative designer serving as the PM (or vice versa!).  Granted, many of our resources can wear multiple hats, but any (or all) of the following resources can be engaged in a single project, depending on the scope:

  • Project Manager
  • Website Developer
  • Creative Designer
  • Web Application Developer
  • Software Engineer
  • Database Administrator
  • Copywriter
  • Web Marketing Specialist
  • System Administrator
  • Network Administrator
  • Tester

We have found over the years that projects run much more smoothly when we start with a standard framework (or project plan), then customize it for each project based on the scope in terms of the steps and resources.  In other words, Beacon brings in the right qualified resources at the right time throughout the project to meet the scope and budget of your specific project.  Beacon’s Project Manager also serves as a guide to take you and your staff through the entire process.

Our Clients
Bassett Furniture
  • Cascade Server CMS
  • Creative, elegant design for VA furniture company
  • Cool "Rooms We Love", "Fabrics We Love" Apps
  • Custom product interface from JD Edwards ERP.
  • Nextopia Site Search
  • Regional Stores managed thru common CMS template
  • Integration to multiple 3rd party systems
  • Google Analytics / Comprehensive Web Marketing Services
  • Custom Dedicated Hosting Services
  • eCommerce by Geography (Admin function to assign orders to stores)
Winston-Salem State University
  • Cascade Server CMS Implementation, includes Mobile version
  • Migrated 3500 pages from previous website to brand new design & nav structure
  • Required very collaborative, organized effort with WSSU organization
  • Integrated / Configured Google Maps for Campus
  • Trained 40 users and coordinated 14 Content Owner Groups
  • Included onsite infrastructure assessment of technology, capacity
  • Softly integrated social media channels into new website
  • Designed specifically for multiple audiences (students, parents, alumni, faculty)
  • Implemented Google Mini (for site search)
New Jersey Natural Gas
  • Cascade Server CMS
  • One of a set of 6 inter-related websites for NJ Resources
  • Revamped & Customized 20+ Customer Service User Functions that interface with JD Edwards software.
  • Beacon Customer for over 10 years
  • Manage 20+ domains under a custom hosting package
  • Comprehensive Web Marketing Management
burton+BURTON
  • B2B eCommerce solution for GA balloon & gifts wholesaler
  • Cascade Server CMS
  • Flash design & development
  • Custom interfaces to/from existing product/order systems
  • Complex navigational schema and filtering features
  • Nextopia Site Search
  • Comprehensive Web Marketing Services (SEO, PPC, Social Media, GA)
  • Hosting Services
  • Special Private Access Websites for Key Customers
  • Web Marketing focus on increasing registrations (high qualified only)
Texas A&M Foundation
  • Creative, modern design for higher education in TX
  • Cascade Server CMS (hosted by client)
  • Flash modules integrated into CMS
  • Integration to 3rd party software
  • Client editable RSS feed in local database
  • CMS-driven form fields
  • .NET calendar developed & integrated into CMS