GAFUSION™ brings all your transactions (online and offline) together under Google Analytics such that in-store and call-center sales can be tied back to online marketing efforts. Finally! Centralized analytics under one proven and powerful analytics engine for your entire enterprise.
Marketers know that online marketing impacts in-store (offline) activity, but impossible to measure... until now. If you depend on data to drive your business decisions, GAFUSION™ is a game-changer.
As one of the longest-standing Google Analytics Certified Partners in the country, Beacon developed GAFUSION™ such that offline transactions can leverage the tremendous reporting and segmentation capabilities of Google Analytics while also tying them back to online user activity. It accomplishes this through its proprietary collection and matching software.
SPECIAL OFFER: Try GAFUSION™ for 30 days without any cost to you (absolutely no strings!). You can be up-and-running in as little as a week.
How It Works
GAFUSION™ enables you to evaluate offline transactions and user activity in Google Analytics just like online transactions. Through unique GA profiles, you can view (1) online transactions only, (2) offline transactions only or (3) both online and offline transactions combined.
It's easy to get plugged in too. Just install the GAF Tracker on your website and transmit transaction files on a regular basis (daily or weekly) using our simple XML file layout. That’s it! Our GAFUSION™ software will automatically accept and process your transactions, match them with online activity (where possible), build and upload these extended transactions into Google Analytics.
GAFUSION™ allows you to assess the following and much more…
- Lead-time to purchase (in-store) after website interaction (attributed to specific marketing channels)
- Customer value in terms of amount purchased since registration, first purchase, enrollment, etc
- Customer migration trends and drivers from offline to online purchasing
- Geographical trends and drivers for offline sales
- Wish-list utilization in driving online and offline sales
- Channel effectiveness in driving offline sales
To learn more about GAFUSION™, please visit our Contact Page to complete an online form or to reach one of our Sales Reps. New clients will be scheduled for GAFUSION™installation on a first-come, first served basis.
GAFUSION™ pricing is determined based on the volume of offline transactions processed each month. Clients are mapped to one of eight pricing tiers based on the volume during the 30-day trial period. Monthly fees start at $500 and are fixed for 12 months unless the actual transaction volume consistently maps to a different tier for 3 consecutive months.
No long term commitments. No penalties. If GAFUSION™ does not meet your expectations, simply notify us in writing (email is fine) and GAFUSION™ services will be disconnected within 5-7 days.
GAFUSION™ for EDU
In our work with colleges and universities over the last 15 years, Beacon has experienced firsthand the incredible growth and reliance on the internet by prospective college students, their parents and of course, the universities.
With GAFUSION™ for Higher Ed, colleges get a much clearer understanding of how their marketing campaigns impact enrollment. Sure, application submission is the key step in the process, but what activities and marketing channels deliver enrolled students (tuition payers!)?
There’s no question that the marketing strategy is complex and competitive for colleges and universities to attract and win students. There are multiple touch points with students and parents through many different marketing channels. But what channels and tactics influence curious high school students to not just apply, but enroll? The answers are in GAFUSION™.
"GAFUSION has been a valuable tool in being able to analyze our offline sales and how it relates to our online marketing efforts. We are now able to account for those offline transactions that came about from our online marketing campaigns. We have certainly been in need to link the two together and GAFUSION has helped us do that."