Social Media Marketing
Everyone knows that "word of mouth" is the best endorsement of your product and services. Social Media is the new "word of mouth". Your customers are engaged in social media, the fastest growing channel of marketing opportunity. They are deeply networked and regularly discussing products, services and other information.
Why is this important? Because they could be endorsing your product or, they might be slamming it. You have two choices... ignore it, or take advantage of it, because it's not going away. Beacon is here to help you create a following and be "liked" within the online communities. Of course, our main objective is to drive customers to your website and stores to grow your business.
Social Media Marketing (SMM) places your brand, services or products in front of millions of web users who participate in social media regularly. Beacon's social media experts will develop a powerful platform for your business communications strategy. Done right, SMM can generate excitement and curiosity for your brand, creating awareness with new audiences right where they already play on a daily basis.
We will help you leverage Facebook, LinkedIn, YouTube, Twitter, Social Bookmarking, blogs, and know when to use creative video.
Beacon's Digital Marketing Team will research where your audience is by identifying their preferred method of social media based on their conversations, needs and expectations. We conduct social media audits to evaluate what your competitors are up to - what social media channels are they strong, weak in?
With this audience and competitor knowledge in mind, we develop a custom social media marketing strategy to jump start your program, and continuously grow it. Beacon will then actively communicate your brand message, enabling trends that will impact your customer's experience as they participate in the various social media outlets. If desired, we will post comments, articles, blog entries, and links on behalf of your company.
Each month, you will receive a Social Media Marketing Performance Report from a series of tracking analytics that we setup. This will keep you informed as to the progresss and status of our SMM program. During regularly scheduled meetings, we discuss the results, strengths, weaknesses and opportunities to continuously refine the ongoing strategy.