Make no mistake about it. Search engine optimization (SEO) requires real experience and deep knowledge of best practices to be effective. A solid SEO strategy and SEO management plan will produce valuable results and for Beacon's clients, it's the centerpiece of their digital marketing services. Regardless of who handles your SEO services, make sure they know what they are doing. Why? When it's done right, it will be your most cost-effective web marketing channel.
It's worth your time to validate the tactics of your SEO partner because it's a long term investment. It requires a lot of research and sufficient time for search engines like Google to index your website and produce rankings for your most important key phrases. If inappropriate tactics are used, search engines will penalize your website, sometimes to the point that you will never achieve effective rankings. It's just not worth the risk.
Contact Us today to discuss your specific SEO marketing goals with one of our SEO consultants who will provide more details regarding our SEO services and how they apply to your specific situation.