Web Marketing Services 

Search Engine Marketing

• Dependability:  We've provided effective search engine marketing and optimization services since 1998.
• Team Approach:  You get a TEAM of online marketing specialists, without the risk of working with a single resource.  
• Focus:  Specialist-to-client ratio is low. Effective internet marketing requires regular, continuous attention. Therefore, we only take on new clients when there is capacity. Success depends on search engine marketing and optimization specialists having ample time to analyze trends, evaluate competition, utilize new techniques, communicate with customers and collect statistics.
• Consistency:  We practice what we preach. We use the same techniques for our own business.
• Technology:  With an IT company behind your search engine marketing team, you gain from the latest technology.
• Network:  You benefit from critical information shared through our close network of SEM/SEO experts.
• Monitoring:  Using Google Analytics and other tools, we closely monitor rankings, budget utilization, traffic, click-thru rates, conversions, and much more. By documenting critical search engine marketing and optimization performance indicators monthly, we can effectively analyze and communicate results month-to-month and year-over-year.
• Communication:  We communicate results using real metrics and meet regularly with our you.  

Metrics-minded Search Engine Marketing Programs
We use many tools to deliver results with our search engine marketing program, primarily Google Analytics. We believe in the minds behind the metrics that create the highest return for your investment. To do so, we stay on top of the search engine algorithms, techniques and best practices, and we also monitor performance in each search engine channel in terms of rankings, key phrase usage metrics, visitors, click-thru rates, conversions, conversion rates, cost-per-conversion, average cost per visitor, and many other common yet critical statistics. We collect these metrics on a regular basis and maintain them for the duration of your search engine marketing (SEM) program. This allows us to consistently evaluate trends and effectively tune your search engine marketing (SEM) program accordingly.

Couple this affinity for metrics with the power of Google Analytics and an experienced SEM Team that can put it all together, and you can count on measurable success.