With a focus on content management, ecommerce and optimizing digital marketing results, Beacon's extensive experience has produced a nice set of products to help its customers succeed.
From a web perspective, all their products are interrelated. However, some products can be categorized as web design and development. Beacon's BeCommerce product has withstood the test of time as an ecommerce framework that plugs into back office systems, while being wrapped with a flexible, SEO-friendly content management system in Cascade CMS. It's Cascade Express product was created for small businesses to establish a strong, competitive web presence, affordably.
Others can be classified as supporting digital marketing. GAFUSION was developed to bring offline, or in-store sales and leads, into Google Analytics for completeness. Beacon's series of Audits, Smartgrowth for Higher Ed, Experience/Engagement Analyses and GA Support Packages are not automated, but are designed to drive consistency, accuracy and value so that its clients get the most out of their websites.